Elisra’s “IR-CENTRIC™ required both technological and conceptual revolutions to attain its unprecedented levels of performance transformation within a combined unified entity.”

Farnborough, UK, July 21st, 2010…Elisra’s new IR-CENTRIC™ looks to be nothing less than a battlefield performance game-changer. It promises to be the new approach, tipping the balance as the preferred airborne warning and protection solution.  

A venerable global authority in EW, intelligence, and communications solutions, Elisra presents its groundbreaking, unified infrared-based missile warning system and quietly ushers in the next chapter in force protection.  Challenging existing norms, characterized by the use of single-function, single-usage systems, Elisra’s IR-CENTRIC™ concept combines into a unified entity these previously disparate, stand alone airborne applications. The result is a multi-role, multi-function nexus that literally transforms capabilities such as target acquisition and management, platform operation safety, and aircraft survivability.  

“In order to achieve the level of result that IR-CENTRIC™ represents, we’ve had to rethink the entire approach to what has heretofore been a steady tit-for-tat, linear evolution in every aspect of threat response to airborne platforms, within a new and emerging multi target, multi threat environment,” says Mr. Gat, Elisra’s CEO.   He goes on to say “Our IR-CENTRIC™ suite comprises a centric-based IR management hub of interoperable, interconnected electro optical infrared functionalities, which warn other onboard systems, thereby enabling them to operate with optimal direction and timing.  Such an approach is a truly effective response with a preemptive action capability, providing critical information for combat planning, improved situational awareness, and threat response flexibility resulting from the increased protection afforded.”

Building on a proven “blueprint” for achieving increased performance with decreased costs, Elisra identified the use of an IR based MWS (Missile Warning System) as the way to go.   Centrally and fundamentally enhancing a variety of airborne missions such as navigation, threat reconnaissance , and piloting, IR-CENTRIC™ optimizes DIRCM/Flares cuing and control and provides full protection including missile defense capabilities, situation awareness (presenting a full panoramic battlefield picture), collision avoidance, and damage assessment onboard both airborne and land based platforms.

With full and highly accurate, real-time situation awareness, and panoramic (360 degrees) Geo-location, IR-CENTRIC™ provides a comprehensive battlefield picture.  This enables a flexibility to redefine and reconfigure missions, on-the-fly, while operating within a hostile environment.  The result maximizes a mission’s achievable objectives as well as the safety of


both platforms and personnel.  The system makes for a synchronized infrastructure of integrated EO/IR solutions enabling ongoing system-to-system coordination, adaptability, and compatibility, while affording complete operational independence for each platform.  Each IR-CENTRIC™ thus becomes a battlefield force multiplier.

                                            
About Elisra

Elisra, a world leader in the field of Information Warfare (EW, Intelligence and C3) for over four decades, has been the source for these systems which have been deployed on a vast variety of platform types, in modern defense forces of more than 40 countries worldwide.
The company develops designs, manufactures, integrates and supports advanced EW, Intelligence (RF and IR based) and Communication solutions for air, sea and land applications.
Elisra, 70% owned by Elbit Systems Ltd. (NASDAQ and TASE: ESLT), and 30% by Elta Systems Ltd. (an IAI subsidiary), comprises Elisra Electronic Systems, Tadiran Electronic Systems and Tadiran Spectralink.

For further information, contact:     
Press Relations for Elisra:
Elinor Behar
E-mail: elinor@oreet-marcom.com
Tel: +972-3-5706527  
Fax: +972-3-5706526