Adobe Summit, The Digital Marketing Conference — Adobe Systems
Incorporated (Nasdaq:ADBE) today unveiled an innovative new UI for
Adobe® Marketing Cloud that surfaces data and insights to marketers and
business leaders so they can easily gauge the impact of their marketing
dollars. The company also announced that Adobe Marketing Cloud, which
marketers use to understand how campaigns are performing, now links with
Adobe Creative Cloud™, which agency creatives use to build and deliver
those campaigns. The end result is an aligned marketing organization
that can act and iterate at the speed of digital, creating more relevant
experiences for customers and more value for the business.
“When managing teams for creative design, advertising and analytics all
under the same roof, marketers need information that paints a full
picture of their business, in one easy-to-access spot,” said Brad
Rencher, senior vice president and general manager, Digital Marketing
Business, Adobe. “Adobe Marketing Cloud now helps marketers surface
valuable insights, communicate quickly across teams, and then take
action, freeing them from rigid dashboards, cumbersome spreadsheets and
lengthy email exchanges.”
Check out this
video to see the new Adobe Marketing Cloud in action.
The marketing practice is transforming, and an effective marketing
organization needs to keep pace. How does a team surface insights and
decide what next step to take? The secret is connecting the business
leaders in an organization with the individuals driving the development
and measurement of marketing content so key decision makers can
quickly observe, have a discussion in real time, and take action. Adobe
has woven social elements into the fabric of the Adobe Marketing Cloud
which for the first time gives marketers, creative and business leaders
an efficient way to drive their business.
New Capabilities of Adobe Marketing Cloud Include:
Tablets have become mainstream in the enterprise, boosting
efficiency as employees do critical parts of their jobs on the go.
Adobe Marketing Cloud has been redesigned to reflect this trend,
becoming a touch-based, mobile-first platform.
Adobe Marketing Cloud Cards
Using a share dialog feature, content or data in any Adobe
Marketing Cloud solution can be turned into a sharable “card.”
This collaboration feature also allows marketers to leave
annotations and comments on cards, so that everybody working on
the campaign is on the same page.
Adobe Marketing Cloud Feed
The feed is an aggregation of shared cards. It provides each
marketer with an at-a-glance view of everything in Adobe Marketing
Cloud that is relevant to them. The feed helps marketers and their
teams stay up to date.
Adobe Marketing Cloud Boards
Users can create a board to collect and curate cards.
Like cards, boards can be shared and commented on. Boards give a
marketing team a common base for discussion and improve
coordination of activities in Adobe Marketing Cloud.
The Adobe Marketing Cloud now provides a common access point for
solutions allowing customers to access, navigate, and collaborate
between and across user experiences.
Integrated Digital Asset Management (coming soon)
The integrated DAM system will store, manage and share assets
across all Adobe Marketing Cloud solutions. Marketers will be able
to search, find, edit, annotate and upload assets and organize
assets by folder and campaign, and it will include full metadata
Campaign Setup Wizard (coming soon)
Marketers will be able to quickly create a campaign, specifying
campaign title, team and asset repository. If Adobe Creative Cloud
users are invited, their Creative Cloud account will be
synchronized automatically with the campaign's Digital Asset
Management folder. Automatic synchronizations and integrated
sharing, commenting and annotations mean that marketers will
always be up to date with their creative team and that assets
don’t get lost in transfer.
“The new UI for Adobe Marketing Cloud eliminates the sluggish complexity
of surfacing and sharing key insights, drilling down to understand
what’s going on and deciding on the right course of action,” said Adam
Allamar, VP of Marketing, Barclaycard US. “I’m excited that my teams can
now use Adobe Marketing Cloud to better connect and collaborate.”
“Because we have a large number of teams involved in the production of
our websites and digital magazines, we need a better way to communicate
key data and insights to people who are not digital analysts,” said
Christopher Reynolds, vice president, marketing analytics, Conde Nast.
“The new visualization, sharing and collaboration features within Adobe
Marketing Cloud elegantly solve this challenge. No one on my team is
going to miss static charts and lengthy email chains.”
The integrated digital asset manager and campaign setup wizard are
expected to be available in the coming months. All other new
functionality in Adobe Marketing Cloud is currently available in beta.
The Five Solutions within Adobe Marketing Cloud
The Adobe Marketing Cloud can be accessed at www.marketing.adobe.com,
a destination where marketers not only share and collaborate, but where
they also interact with the five solutions in the Marketing Cloud:
Analytics puts the power of relevant data into the hands of
marketers. You'll be able to see trends, get key insights, and make
strategic decisions that help you customize your digital experiences,
find and create loyal customers, and increase revenue
Target lets you create, dynamically serve, and continually
optimize personalized messages that break through the clutter,
increase conversion, and keep customers coming back for more
Social ties social activity to business results, showing you
what's working, how it's working, and what you need to do to get even
better results across all your social media investment
Experience Manager allows marketers to create, manage, customize
and deliver brand-building content seamlessly between smartphones,
tablets, and the desktop
Media Optimizer is a powerful ad management platform that gives
you a consolidated view of how your media is performing, along with
tools to both accurately forecast and continually optimize your media
mix to deliver peak return on your investment
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting and Web experience management
solutions and a social-enabled UI that brings together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com
to learn more.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo and Creative Cloud are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective