Adobe Summit, The Digital Marketing Conference — Adobe Systems
Incorporated (Nasdaq:ADBE) today announced it has upgraded Adobe
Social®, part of Adobe Marketing Cloud, with a completely redesigned
user interface focused on interpreting and presenting social data in a
more digestible format that helps social marketers prove business
results. Adobe also introduced new ways for social marketers to work and
collaborate better with their partners across the organization, and
debuted Adobe Social for mobile phones and tablets. Social marketers now
have a marketing tool that’s as mobile as they are.
- New UI – A totally reimagined user experience, which is much
more visual and lets marketers easily see which campaigns are driving
business results and then drill down into any campaign to discover
specifically what assets, including posts, apps, and keywords, are
- Mobility – Manage social channels on-the-go via tablets and
smartphones (iOS and Android™ supported).
- Cross-team collaboration – Seamless collaboration tools now let
stakeholders across the organization share feedback on campaigns,
content and data.
- Content calendar – Improved ability to create, schedule and
track social campaigns across platforms and properties.
- Social buzz monitoring– Improved dashboard gives better
insight into geographical trends and brand buzz data that helps social
marketers act quickly when brand conversations are trending.
- Campaign attribution – Automatically attribute social activity
to the metrics that matter most, and break down performance by post
and content, giving marketers more insight into the types of content
that are driving the best results.
“Nothing moves faster in digital marketing than social, so we have
redesigned Adobe Social to get to insight and action more quickly,” said
Brad Rencher, senior vice president and general manager, Digital
Marketing Business, Adobe. “We’re seeing incredible momentum with Adobe
Social as more and more brands see the value of connecting social
activity to business results.”
Check out the full story on these and more enhancements in Adobe Social here.
The new functionality in Adobe Social is currently in beta.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need in one
spot. It’s called Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting and Web experience management
solutions and a social-enabled UI that brings together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever. Visit www.marketing.adobe.com
to learn more.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2013 Adobe Systems Incorporated. All rights reserved. Adobe and the
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Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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