Jun 21, 2017   SOURCE: BusinessWire

RapidRatings Announces Corporate Rebrand and New Website Launch

RapidRatings™, the leader in financial health analytics for public and private companies, today announced the official launch of its new corporate branding and redesigned website, www.rapidratings.com. The timing of the new corporate identity and positioning takes advantage of the continued trend of investment in risk management technologies across all industries and business areas. The increasing role of board level and operational professionals’ interest in risk management has accelerated growth in the predictive analytics market that is expected to reach $9.2 billion by 2020.

Pioneering Financial Health. We See What Others Don’t.

The company’s new tagline, Pioneering Financial Health. We See What Others Don’t, reflects the conversation RapidRatings has provoked among the Fortune 1000 and financial institutions around the commercial value of transparency. “We challenge leading commercial, industrial and financial services firms around the world to build business relationships founded on new standards in financial transparency,” said James H. Gellert, Chairman and CEO of RapidRatings. “Our new messaging, positioning, and brand identity articulates the value of predictive analytics and expresses our vision about what it takes to successfully navigate risk and identify opportunity while building relationships founded on new standards of transparency.”

What Is Financial Health?

The Financial Health Rating (FHR®) is a predictive analytic represented by a 0-100 score that reflects a company's current financial health and predicts its future condition by projecting its long-term financial viability, short-term resiliency, and probability of default. Our analysis relies solely on financial statements to deliver a tailored and unbiased outlook about the financial health of a company’s public and private third-party partners, suppliers, vendors, customers and securities issuers. Unlike traditional methods of using payment history, data aggregation, or market inputs to predict a company’s future performance, the FHR’s forward-looking analysis allows companies to identify financial decline 12 months out and beyond.

Private Equity Investment Accelerates Growth and Innovation

Following an investment in April 2016 from private equity firm, LLR Partners, RapidRatings has executed on its growth strategy with a string of successful accomplishments. Over the last 12 months, RapidRatings has:

  • Increased headcount by 70% across all departments to keep pace with growth trajectory including a new CFO, CRO, Head of People and Culture, and Managing Directors of Business Development and Supply Chain Risk Management respectively
  • Opened an office in Quincy, Massachusetts to serve as the company’s Client Success hub
  • Established partnerships and technology integrations with best-in-class GRC, Third-Party Risk, E-Sourcing, and Supply Chain Resilience platforms
  • Acquired new clients and expanded existing relationships in multiple industries including Financial Services, Insurance, Aerospace & Defense, Manufacturing, Automotive, Biotech, Energy, Food & Beverage, Financial Services and Retail. Representative companies include American Cancer, Society, BNP Paribas, Honeywell, Halliburton Company, Kraft Heinz, McDonalds, REGENXBIO Inc., and others

About RapidRatings

RapidRatings is transforming the way the world’s leading companies manage enterprise and financial risk. RapidRatings provides the most sophisticated analysis of the financial health of public and private companies in the world. The company’s analytics system provides predictive insights into third-party partners, suppliers, vendors, customers and securities issuers. Every business conversation becomes more productive, transparent and efficient with the RapidRatings’ Financial Health System. For more information, visit www.rapidratings.com.