Targeted Victory Announces New Partnership with WPAi
ALEXANDRIA, Va., June 1, 2017 /PRNewswire/ -- Targeted Victory (www.targetedvictory.com), a full service public affairs, strategy and marketing agency, today announced a new partnership with WPAi (https://wpaintel.com), the first in a series of partnerships with best-in-class companies across the digital landscape.
Today's announcement marks the launch of Targeted Victory's new Optimization and Intelligence Network (OIN), a network of partnerships with the most innovative companies in the marketplace. OIN builds on the agency's digital-first approach to optimizing outcomes for global corporate, political and non-profit clients.
Under the leadership of partners Chris Wilson and Bryon Allen, WPAi provides industry-leading data analytics, survey research and data management technology. Under CEO Chris Wilson, the former Director of Research, Analytics and Digital Strategy on the Cruz for President campaign, the firm has led in innovating the use of predictive analysis to deliver exceedingly accurate intelligence in the fields of politics, business, marketing, and public affairs.
"From Stagwell Media to Stripe, and now WPAi, our partnerships underscore our commitment to working with top innovators to optimize outcomes and solve challenges for our growing client base," said Targeted Victory CEO Zac Moffatt. "WPAi is a world- class thought leader in the intelligence space, and we're proud to launch our new Optimization and Intelligence Network with Chris and his team."
"We're excited to launch Targeted Victory's new OIN," said WPAi founding partner and CEO Chris Wilson. "We share Zac's commitment to disrupting the outdated models in Washington and around the country that simply don't work in today's marketplace. We look forward to offering their clients access to an additional layer of political, public affairs, marketing and corporate intelligence, along with the data analytics to manage it."
Targeted Victory leads the digital marketing and fundraising programs for House Speaker Paul Ryan and the National Republican Senatorial Committee. Since inception, the agency has served over 700 campaigns and organizations, managed more than $200 million in digital advertising, and raised over $350 million for its clients, including Mitt Romney for President, American Crossroads, Marco Rubio for Senate, and nine of the most competitive winning Republican Senate campaigns over the past two cycles.
ABOUT TARGETED VICTORY
Built by digital marketers, Targeted Victory is a full-service public affairs, strategy and marketing agency providing optimized outcomes in the digital age. The agency focuses on winning political elections and on solving global corporate challenges. Targeted Victory is a proud member of The Stagwell Group, a collaborative group of agencies who are out to "reinvent the holding company" according to The Wall Street Journal. The Stagwell Group portfolio includes more than a dozen best-in-class, digital-first agencies who are focused on what modern CMOs need. Learn more about Stagwell at www.stagwellgroup.com.
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SOURCE Targeted Victory
