Lounge Lizard Web Design, New York, Shares 4 Ways Website Maintenance Services Improve User Trust

NEW YORK, June 9, 2017 /PRNewswire-iReach/ -- Lounge Lizard Web Design New York is globally recognized as a top website maintenance service company, within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

User trust is essential in building a brand. Trust impacts inbound traffic, customer conversion, repeat business, and social and word-of-mouth recommendations. However, website issues that may seem small can have a big impact on user trust. Obtaining monthly website maintenance services can correct brand and trust damaging issues that turn users away. Lounge Lizard Web Design, New York, shares five ways website maintenance services improve user trust.

    1. Overseeing website security From backdoor hacking and payment gateway
       access to SQL injections, security misconfiguration, and much more, there
       are many potential areas of vulnerability in websites which impacts the
       business as well as the consumer.  Security issues can cause users to
       lose trust in a brand. Obtaining regular website maintenance services
       ensures that websites are looked at from top to bottom on a regular basis
       to provide exceptional security for businesses and users, which will help
       consumers to feel confident in using and recommending the business.
    2. Correcting bad and broken external and internal links Broken internal
       links that lead to 404 error messages and broken external links reflect
       poorly on the website and brand. Bad links have a negative impact on SEO
       and the user experience, both of which harm user trust. These issues can
       be caused by a variety of issues such as incorrect custom URL routes,
       mod-rewrites, and many other issues internally. External links issues
       fall outside of the control circle as far as correcting goes, but
       external links must be audited to ensure that they are not bad links and
       must be deleted if they are. Regular website maintenance will ensure that
       links are audited and removed or corrected. Link issues cause users to
       mistrust a brand. If the website links seem questionable, why would they
       trust the website with payment or personal information?
    3. SEO improvements Consumers are more likely to trust a brand that ranks
       high in search engines. Strong SEO provides social proof about a brand's
       trustworthiness. Website maintenance services include SEO audits to
       identify missed opportunities within meta-tags and descriptions, URL
       placement, links, and many other issues that impact SEO. The increased
       visibility resulting from improved SEO validates a brand's authenticity
       and trustworthiness.
    4. Fixing essential function problems From shopping cart issues and form
       malfunctions to loading speed issues and browser and technology
       compatibility, there are a lot of essential functions that can go wrong
       when left unchecked. Website maintenance audits address essential
       functions and compatibilities of websites to maintain a properly
       functioning and trustworthy site. Issues in functionality frustrate users
       and cause them to distrust a business. Functionality issues can have a
       terrible impact on business in lost revenue through the user's inability
       to complete tasks and the probability that these issues will cause them
       to lose faith in the brand and go elsewhere.

Lounge Lizard website maintenance company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE Lounge Lizard