Starting This Saturday, Aug. 12, Metropolitan’s Water-Saving Message Takes a Whirl on the Big Wheel

Metropolitan Water District of Southern California:

WHAT:  

For the next four Saturday nights, starting this weekend and running through Sept. 2, the Metropolitan Water District of Southern California will light up the world famous Ferris wheel at Pacific Park on the Santa Monica Pier to thank Southland residents for not just saving water during the drought, but for all they are doing to keep conserving for the future.

 
WHEN:

Starting at dusk, Saturday, Aug. 12

 
WHERE: The Ferris wheel at Pacific Park on the Santa Monica Pier, where the water-saving message will be seen by thousands of visitors and beachgoers.
 
VISUALS: The legendary Southland landmark will come alive with color and action as Metropolitan’s H2Love message takes shape. Metropolitan also will be hosting an information booth with games and conservation materials.
 

BACKGROUND:

Metropolitan is adding a water conservation twist to the 50th anniversary of the Summer of Love by making this the Summer of H2Love. The district has rolled out a new media campaign called “H2Love Letters,” which uses fun messages on billboards, busses, newspapers and the world’s only solar-powered Ferris wheel at Pacific Park to thank Southland consumers for their commitment to lifelong conservation.

H2Love Letters continues the messaging of Metropolitan’s original H2Love campaign, launched last year with the tagline, “Love Water, Save Water.” The campaign aims to get Southern Californians to rethink how they value water and make a commitment to water conservation as a way of life.

All of the elements of the advertising and outreach campaign direct audiences to bewaterwise.com, Metropolitan’s online water conservation portal available in English, Spanish and Chinese. At bewaterwise.com, visitors can find conservation tips, online water-wise gardening classes, and access to Metropolitan’s rebates for an array of water-saving devices such as sprinklers, irrigation devices, washing machines, toilets and rain barrels.

The Metropolitan Water District of Southern California is a state-established cooperative of 26 cities and water agencies serving nearly 19 million people in six counties. The district imports water from the Colorado River and Northern California to supplement local supplies, and helps its members to develop increased water conservation, recycling, storage and other resource-management programs.