Lounge Lizard Web Design New York Makes the Argument for Negative Space: How Negative Can Be Positive in Web Design
LONG ISLAND, N.Y., Sept. 11, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top Long Island web design company, - within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Sometimes less is more, and in the case of web design, a simplistic approach can deliver bigger results. From highlighting important web elements and information to simplifying navigation, negative space can be a positive when it comes to your website's success. Lounge Lizard Web Design New York makes the argument for negative space and shares how negative can be positive in web design.
Negative space works like a frame drawing attention to vital content, images, navigation, CTAs, or other elements, allowing them to pop out to the user. Cluttered design is confusing to users, and items get lost in the jumble leading to high bounce rates, low conversion, and ultimately an overall less than note-worthy user experience which also diminishes repeat business. Highlighting important web components with negative space will drive better customer conversion, encourage more time spent on site, and meet more objectives by making it easier for users to complete desired actions through clarity. Ease of use, clear visibility for desired user actions, and easy ability to interact with elements such as CTAs, social sharing buttons, and links, will also lead to better SEO results which will drive organic traffic.
The same principles that apply to web design as a whole apply on a granular level as well. Negative space can be applied to smaller web elements to improve functionality, readability, and navigation. Cramped text, for example, can cause user frustration and missed navigational opportunities such as decreased page views, missed CTAs and lead generation forms, a lack of being able to decipher and utilize navigation, and more. Negative space in between text characters is vital for readability otherwise users could find themselves unable to read and therefore unable to complete desired actions or even to effectively navigate the site.
Aesthetics are also vital in web design, and negative space creates a visually appealing site which allows individual components to shine. Negative space creates a better user experience through a clean, cohesive look and implied value. Clean and simple design coupled with dynamic visuals and highlighted hierarchal elements is a highly sought-after look for modern design, and great designs create implied value to the user. Logging onto a cluttered website with outdated design can leave users skeptical about the brand. If a business doesn't stay current on technology or user to website interactions, what does that say about the rest of their business in today's digital world? Keeping up with design trends, particularly within the realm of user interactions and user experiences, establishes social proof and keeps brands competitive in a vast online landscape.
Being mindful of how negative space is implemented in web design will lead to increased inbound traffic, higher completion of desired actions, better customer conversion, more time spent on site, increased page views, and better user engagement. In web design, the user experience is of paramount importance and including negative space in design will help to deliver a better UX for your customer and better results for your web business.
Lounge Lizard website design company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com
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SOURCE Lounge Lizard
