Market Intelligence Solutions Helped a Leading Surgical Instruments Manufacturer Devise Robust Strategies to Enter New Market Segments

A leading surgical instruments manufacturer was facing several challenges due to the increase in the number of players in the surgical instruments market space. The client approached Infiniti to help them overcome these challenges by analyzing their competitors and their product portfolios. The client wanted to compare their product portfolio with that of their competitors and devise robust market strategies to make effective business decisions.

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Medical device manufacturers are investing in research and development to explore different segments of the medical devices landscape. The growth in the technology has helped manufacturers to enter new and niche market segments. To keep pace with the new and growing competitors, manufacturers are depending on market intelligence solutions. Additionally, businesses can also analyze information about customers, market share, and competitive intelligence with the help of such solutions.

According to Infiniti Research’s healthcare industry experts, “To establish themselves in the surgical instruments market space, organizations have to gauge their competitors’ strategy, intentions, performance, and characteristics.”

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This market intelligence solution provided benefits that helped the client to:

• Gain accurate and relevant information on the company’s markets, competitors, and customers
• Devise strategies to enter new markets, or expand presence in the present market
• Minimize the risk of an investment decision
• Establish and maintain a distinctive corporate identity
• Customize products and marketing effort around customer needs

This market intelligence solution offered predictive insights on:

• Gauging competitors’ strategy, intentions, performance, and characteristics
• Delivering a deep-dive approach to the client in terms of their strengths and weaknesses
• Creating a broad picture of the company’s existing market, customers, problems, competition, and growth potential

Request a free proposal to see how Infiniti Research’s solutions can help you

View the Market Intelligence analysis https://www.infinitiresearch.com/casestudy/market-intelligence-surgical-instruments

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

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