Sep 12, 2017   SOURCE: PR NewsWire

Daimler Trucks Celebrates Freightliner and Western Star Anniversaries

STUTTGART, Germany and PORTLAND, Ore., Sept. 12, 2017 /PRNewswire/ --

    --  Daimler Trucks celebrates 75 years of Freightliner Trucks and 50 years
        of Western Star Trucks in 2017
    --  Historic anniversaries underline Daimler Trucks' strong market presence
        in North America
    --  In total, Freightliner and Western Star sold about 3,200,000 trucks
    --  Roger Nielsen, President and CEO of Daimler Trucks North America: "We
        have a portfolio of brands that, while very diverse, share a strong
        legacy of innovation and customer focus. In the past decades we have
        strengthened our position as the undisputed market leader - and as we
        celebrate our past, we're looking forward to building even more perfect
        trucks in the future."
    --  Daimler Trucks to kick-off the inaugural North American Commercial
        Vehicle Show in Atlanta on September 25th, 2017

In 2017, Daimler Trucks is celebrating two significant anniversaries in North America: 75 years of Freightliner Trucks and 50 years of Western Star Trucks, respectively - demonstrating Daimler's strong commercial vehicle legacy in the NAFTA region. Daimler Trucks North America (DTNA) can look back on a rich history of continuous innovation, during which its trucks have become the economic backbone across the continent. Since their founding days in 1942 respectively 1967, Freightliner and Western Star have put a total of about 3,200,000 trucks on the road. In the first half of 2017, Daimler Trucks has brought 42,300 units to market. DTNA leads the market in classes 6-8 with a market share of 40.2 percent in the NAFTA region - a testament to the high popularity its trucks enjoy with its customers.

Roger Nielsen, President and CEO of DTNA: "We have a portfolio of brands that, while very diverse, share a strong legacy of innovation and customer focus. In the past decades we have strengthened our position as the undisputed market leader - and as we celebrate our past, we're looking forward to building even more perfect trucks in the future."

DTNA: Looking to the future

In its year of anniversaries, DTNA is looking well beyond its past: Underlining its historic anniversaries and leading market position, Daimler Trucks is going to kick-off the inaugural North American Commercial Vehicle Show (NACV) in Atlanta on September 24(th), 2017 with a spectacular Premiere Night. The next morning DTNA will host a press conference to showcase an exciting range of on-highway and vocational trucks, along with technologically advanced engines and components. These provide the broadest range of solutions for customers looking for the most optimized fuel efficiency, safety options, durability and uptime.

Throughout the four-day show DTNA's 70,000-square-foot booth will feature interactive displays and top-selling vehicles from Freightliner Trucks, Western Star Trucks, Fuso Trucks, Mercedes-Benz Vans and Thomas Built Buses. Additionally, Detroit components, safety and telematics software demonstrations, financing services from Daimler Trucks Financial, and Aftermarket parts will be showcased. Among the highlights at the DTNA booth will be:

    --  A special-edition new Cascadia marking Freightliner's 75(th) anniversary
        will be showcased, as well as the latest product innovations.
        Furthermore, the debut of the new Cascadia mid-roof XT will be on
        display.
    --  Western Star will continue celebrating 50 years of legendary awesomeness
        by displaying its 5700 XE, 4700 and 4900 truck models. Each will feature
        this year's Limited Edition 50(th) Anniversary appearance package and
        the latest productivity, technology and safety enhancements.

Freightliner: Benchmark for innovation and efficiency

In the year of its 75(th) birthday, Freightliner has started production of its flagship truck, the New Cascadia - Freightliner's most connected truck ever, setting industry standards in connectivity solutions. It is also its safest and most efficient Freightliner truck to date. With fuel efficiency of up to eight percent and even higher operating times, total cost of ownership is at an all time low for customers. Daimler's investment of around $300 million is paying off: Currently, over half of the class 8 orders are for New Cascadia. And it is expected that there will be a further significant increase as additional variants are rolled out throughout the rest of this year. Freightliner offers the most connected truck fleet available - powered by the Truck Data Center, a hardware box integrated in every truck that provides communications capabilities for telematics systems. Today, over 275,000 of DTNA's trucks in North America are already online.

The drive to innovate is part of Freightliner's DNA, recalling its earliest beginnings: When founder Leland James could not find a truck powerful enough to meet conditions in the western United States, he decided to simply build his own. Indeed, the past 75 years have been a story of 'firsts': Freightliner was first to launch an all-aluminum cab in 1942, revolutionized the industry in 1987 by offering an integrated sleeper cab with a raised roof, and in 2015, put the first licensed, fully autonomous truck on American highways: the Inspiration Truck.

Western Star: 50 years of unrivaled toughness and quality

With its recently launched 5700XE, the most fuel-efficient Western Star truck to date, and the 6900 Multi-Body-Transformer (MBT), Western Star is gaining strong momentum in its anniversary year. Western Star trucks have become the benchmark for ultimate toughness - tough enough even to garner the Model 5700 a leading role in a popular movie franchise - while at the same time guaranteeing customers an exceptional driving experience.

Western Star traces its roots back 50 years to the Canadian logging and mining industries. The brand has since established itself as the premier vocational and over-the-road heavy duty truck manufacturer in the region. From the beginning, each Western Star truck has been built by hand, ensuring that every truck can be highly customized for each specific use case. Western Star can therefore offer trucks for a wide array of jobs, such as construction, the oil and gas industries, and mining. This approach is reflected in its diverse product line-up including a wide choice of axle, hood and sleeper configurations.

Freightliner and Western Star are not alone in celebrating anniversaries: In 2016, DTNA already celebrated 100 years of its bus brand Thomas Built Buses, well known for its iconic yellow school buses. And next year, the DTNA-owned Detroit Diesel Corporation (DDC) will have been providing industry leading engines to the commercial vehicle industry for 80 years.

DTNA profits from global Daimler strategy

DTNA and its truck brands benefit from Daimler Trucks' global strategy, which allows for a roll out of shared platforms and architectures across all brands. With shared component modules, Daimler can supply tailored technologies to its customers simultaneously and worldwide, as well as exploit economies of scale - such as already underway with heavy and medium duty engines and transmissions. Take for example the platform for automated heavy-duty transmissions. A few years ago nobody would have believed over 75 percent of our Freightliner Cascadia and Western Star 5700 trucks could be sold with an automated transmission. That innovation turned the market in the NAFTA region upside down and increased DTNA's market share from 29.6 percent in 2009 to 39.3 percent in 2016. In 2016, the shared platform strategy has been expanded to the truck chassis, which the new Freightliner Cascadia shares with the Mercedes-Benz Actros.

Another perfect example is the Truck Data Center, the brain of the connected truck. It will be installed across all brands at Daimler Trucks on the basis of the internationally standardized electronics architecture. The standardization of the Truck Data Center is combined with maximum adaptability to regional customers' requirements by means of the software and apps: in the future, the Truck Data Center will form the basis for existing connectivity solutions from Daimler Trucks as well as the telematics systems of FleetBoard and Detroit Connect.

About Daimler Trucks North America

Daimler Trucks North America LLC, with headquarters in Portland, Oregon, is the leading heavy-duty truck manufacturer in North America. DTNA produces and markets vehicles of the Freightliner, Western Star, and Thomas Built Buses brands. DTNA continued to strengthen its undisputed market leadership in Classes 6-8 and achieved a market share of 39.3 percent in NAFTA in 2016. The DTNA production network encompasses nine locations. In addition to the headquarters and manufacturing plant in Portland (Oregon), DTNA has four manufacturing plants in North Carolina (Cleveland, Gastonia, High Point, and Mount Holly) and one manufacturing plant each in Redford (Michigan) and Gaffney (South Carolina). DTNA has two additional manufacturing facilities in Mexico (Saltillo and Santiago Tianguistenco).

Photos with index numbers 17C466_001 and 17C645_01 - 17C645_05 are available on the Internet: www.media.daimler.com

Caption 17C466_001:
The Freightliner Inspiration Truck is the first licensed autonomous commercial truck to operate on a US public highway.

Caption 17C645_01:
Brothers: The 1942 Model 600 "Shovelnose" and the 2017 New Cascadia

Caption 17C645_02:
In 1942, Freightliner debuts the first commercial vehicle with an all-aluminum cab - it is dubbed the "shovelnose" or Model 600.

Caption 17C645_03:
The 2017 Freightliner New Cascadia represents the best in fuel efficiency, safety, connectivity, quality, uptime and driver experience.

Caption 17C645_04:
In 2015 the Western Star 5700 XE was introduced - the XE stands for extreme efficiency.

Caption 17C645_05:
The versatile Western Star 6900 Multi-Body-Transformer can quickly convert from dump truck to tanker and eliminates the need for multiple pieces of dedicated off-road equipment.

Further information from Daimler is available at:
www.media.daimler.com and www.daimler.com

Daimler at a Glance
Daimler AG is one of the world's most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides financing, leasing, fleet management, insurance, financial investments, credit cards, and innovative mobility services.The company's founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886. As a pioneer of automotive engineering, it is a motivation and commitment of Daimler to shape safely and sustainably the future of mobility: The Group's focus is on innovative and green technologies as well as on safe and superior automobiles that appeal and fascinate. Daimler consequently invests in the development of efficient drive trains with the long-term goal of locally emission-free driving: from hightech combustion engines about hybrid vehicles to electric drive trains powered by battery or fuel cell. Furthermore, the company follows a consistent path towards intelligent connectivity of its vehicles, autonomous driving and new mobility concepts. This is just one example of how Daimler willingly accepts the challenge of meeting its responsibility towards society and the environment. Daimler sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Its current brand portfolio includes, in addition to the world's most valuable premium automotive brand, Mercedes-Benz (Source: Interbrand-Study "The Anatomy of Growth", 10/5/2016), as well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra and Thomas Built Buses, and Daimler Financial Services' brands: Mercedes-Benz Bank, Mercedes-Benz Financial Services, Daimler Truck Financial, moovel, car2go and mytaxi. The company is listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange symbol DAI). In 2016, the Group sold around 3 million vehicles and employed a workforce of more than 282,000 people; revenue totalled EUR153.3 billion and EBIT amounted to EUR12.9 billion.

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SOURCE Daimler North America - Corporate Communications