Avatar New York Web Design Discusses Best Practices for Open Composition Web Design

NEW YORK, Sept. 21, 2017 /PRNewswire-iReach/ -- Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar New York Web Design helps companies attract new clients, enhance brand awareness, and increase revenue.

Closed web design has been the standard go-to for some time. While closed web design is still the right choice for many types of websites, open design is gaining popularity, and for certain website types, this design is creating a visually compelling and dynamic interface that engages users' imaginations and holds great appeal. Avatar New York Web Design discusses best practices for open composition web design.

Always consider the type of website and what structure best suits it

    --  Open composition provides the illusion that the page continues beyond
        the monitor, creating interest and sparking the user's imagination.
        However, open composition isn't the best choice for all sites. For more
        serious, or text oriented sites such as a news-source, borders and
        parameters create a needed defined space to frame content, and the
        design is more in line with the website type as well.  For creative
        sites, open composition supports a playful atmosphere that commands
        attention and draws interest.
    --  Web designers should understand what types of designs are appropriate
        for different types of websites. Understanding core demographics, target
        audiences, brand culture, and the industry will help to determine what
        type of design represents the brand best.
    --  Combining open and closed design will allow designers to draw attention
        to important information with definitive framing while also allowing the
        design to be innovative and appear expansive. By incorporating grid
        framework into the website background, designers can accomplish both
        tasks.

Adhere to the same artistic design principles in open composition as you would closed

    --  The rule of thirds is about establishing balance, and whether open or
        closed, websites should appear visually balanced. The rule of thirds
        divides a page into nine equal parts in a grid. The four interior cross
        points frame the focal points of the page and help to balance design
        elements.
    --  Leveraging negative space helps to highlight important elements and
        information. Frame important text and visuals with negative space,
        utilize ample negative space between lettering for readability and use
        contrasting colors to make elements pop out from negative space.
    --  Design with hierarchy in mind. Lead the user through the site by showing
        them what elements and points of navigation are most important by
        arranging them in places of prominence and the order of importance.
    --  Cluttered interfaces and confusing navigation lead to user frustration.
        Make navigation simple and intuitive. Avoid hidden menus or hidden
        navigation. Keep designs uncluttered so important elements such as
        navigation, CTAs, and visuals pop.
    --  Use bold and easy-to-read font and contrasting colors to make elements
        and text stand out. Ensure that font is large enough to be read easily
        and that font is not faint or too close to the background color.
        Websites or pages that are difficult to read are often abandoned and
        lack sharing power.

Make an impact by combining open composition with movement effects

    --  Both open compositions and movement effects create visual interest which
        helps with social sharing, user engagement, and SEO.  By leveraging the
        creative power of open composition design, such as combining elements
        with parallax techniques to convey movement, website design can help to
        lead the user through the page, assist in providing social proof, and
        impact search engine ranking through engagement.

Avatar New York is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713, sales.s@avatarnewyork.com

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SOURCE Avatar New York