Lounge Lizard New York Website Design Discusses 3 Features to Add to Your Business Website

LONG ISLAND, N.Y., Sept. 22, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top website maintenance service company, within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

The times are changing, and that is very evident in today's technology. With evolving technology comes an evolution in how businesses engage their customers online through their websites. There are numerous factors to consider in a successful business site, from the ease of navigation and CTA design to responsiveness and optimization, and hopefully, your business site is already equipped in those regards. There are also, however, some new website features that are gaining popularity though they are not yet as widely used; but they will be. Several new features are advancing the digital marketplace to be more user-centric, goal oriented, and customized. Lounge Lizard New York Website Design discusses three features to add to your business website.

    1. Conversational AI Conversational AI creates a more personalized user
       experience, positively impacting user retention, conversion, social
       recommendations, up-selling ability, user re-engagement, and SEO.
       Conversational AI such as chatbots and natural language processing bots
       help to minimize the impact of waiting times and guide the user through
       interactions such as navigation or user-action competition.
       Conversational AI provides 24-hour service to improve high volume
       customer management at a low overhead, assists with customer recovery,
       and even helps to boost SEO. Additionally, NLP bots decipher human
       context leading to highly relevant query returns.
    2. Deep machine learning Deep machine learning is a highly beneficial tool
       to serve your customers better and to produce better results for the
       business. Deep machine learning leverages user information such as search
       history, profile information, social media engagement, and other digital
       interactions to understand the user and provide more customized
       interactions and highly relevant search results. Deep machine learning
       can even go so far as analyzing user sentiment; this leverages the user's
       emotions in business interactions such as e-commerce purchasing, creating
       buy-in for a cause, and much more. Deep machine learning helps business
       to understand individual consumers and cater content, search results,
       product assortment presentations, and much more, to drive better user
       engagement, retention, and conversion.
    3. Haptic technology With mobile device usage taking the top spot for
       digital user interactions, it makes sense to focus on haptic technology
       and how it can impact both the user experience and the user path. From
       providing cues to the user about action completion to allowing users to
       experience an immersive and realistic sensory environment through touch,
       haptic technology improves the user experience. Haptic feedback can tell
       users whether or not they completed an action or stop them from leaving a
       page unintentionally. It can also re-create the sensation of fabrics for
       sales or a thunderblast for entertainment. Haptic technology has
       wide-reaching capabilities that can be applied to engage users through
       entertainment, nearly-realistic hands-on product exploration, and
       navigation and interface assistance. These capabilities enable businesses
       to drive better user engagement, retention, repeat traffic, social proof,
       and conversion.

Top web design company, Lounge Lizard, is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard