Next generation of designers and engineers reinventing the future of UX to showcase concepts at the WardsAuto User Experience Conference

DETROIT, Sept. 27, 2017 /PRNewswire/ -- WardsAuto is collaborating with Lawrence Technological University (LTU) to hold the first WardsAuto UX Student Design Competition this fall. Students from three transportation and industrial design classes are submitting their fall semester projects to the competition, which asks them to design a new vehicle or product for an existing brand, focusing on features that will heighten the user's satisfaction with the experience.

Students are already well underway with their projects, which they previewed to WardsAuto on September 18. Their concepts cover everything from knowledge sharing to safety enhancements, with a strong emphasis on qualities of life that are important to millennials and the up-and-coming iGeneration.

The student work will be spotlighted during the WardsAuto User Experience Conference on October 5 in Novi, MI. The event's Center Stage Discussion will feature Keith Nagara, director of LTU's transportation and industrial design programs, instructor Emilio Feliciano, a User Experience Designer at FCA who has been involved with high-profile projects such as the Chrysler Portal concept, and Anushka Ghatia, a student competing in the program.

"The students are in the early stages of their conceptual and design work," said Drew Winter, director of content for WardsAuto, "but already we're seeing some amazing ideas being fleshed out. It's always exciting for us to see the next generation of designers and engineers give their takes on where the auto industry is headed, and we can't wait until we see their finished designs."

The final work of the LTU students will be judged by a panel of automotive designers and engineers in December, and winners will be announced on WardsAuto.com.

Registration for the WardsAuto User Experience Conference is open at http://wardsauto.com/ux.

About WardsAuto

WardsAuto is a world-leading provider of automotive insights and analysis, having served the industry's information needs for more than 90 years. Southfield, MI-based WardsAuto provides a forward-looking perspective on all aspects of the automotive business. Its WardsAuto Intelligence unit offers the premium WardsAuto.com resource and suite of customizable data reporting tools, multiple detailed forecasts on industry sales and production, the quarterly WardsAuto Outlook conference series, special reports and more. Learn more at http://intelligence.wardsauto.com.

About Informa

WardsAuto is part of Informa, the international business intelligence, academic publishing, knowledge and events group. Informa serves commercial, professional and academic communities, helping them connect and learn, and creating and providing access to content and intelligence that helps people and businesses work smarter and make better decisions faster.

Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Media Contact

Chris Lamphear
Director of Marketing
WardsAuto
248 799 2658
chris.lamphear@penton.com

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SOURCE WardsAuto