Top Website Development Company, Lounge Lizard, shares the Critical Local SEO Problems you need to avoid on your Website
LONG ISLAND, N.Y., Oct. 5, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
With ever increasing competition for customers online, narrowing your scope on targets has become more important which has lead to increased focus on Local SEO efforts especially as Google tries to give its customers what they are looking for. While there are numerous aspects that go into gaining the most beneficial return on your local SEO efforts, from your business plans and policies to reviews or how you are represented on local listing sites, your website also plays an important part in your overall success. NY based website development company, Lounge Lizard, shares the Critical Local SEO Problems you need to avoid on your website.
URL Issues. Your web address can cause SEO issues for your site. Strange names that sound one way but are spelled another, overly long URLs, or even a non ".com" domain can create problems because people will have a harder time remembering your name and even typing it in correctly to find your site. For example, "Oneders.net" is much more confusing than "Wonders.com."
Technology Issues. The most common technology issue that will negatively affect local SEO is a subpar provider. Web hosts that limit the number of pages you can create and use or limits words or characters per page means less opportunity for growth. There can also be design issues that create issues with search engines like Google finding and crawling your site. If your site can't be indexed then you have a huge problem. Last but not least, you want a single site that works on mobile and desktop options. Even if you service multiple locations, it makes more sense to have one master site and then subsections for each location. Multiple sites are not only harder to maintain but can also lead to issues with duplicate content, lowering rankings.
Weak Content Strategy. Content is still king no matter what form it takes. If you aren't providing useful information on your site that helps solve problems or meet people's needs then it won't be readily shared or provide authority. If you don't use proper keyword techniques then it won't rank well. Finally there needs to be a strong overall plan for ongoing content creation and publication that directly relates to your local audience.
Bad Design or Update Issues. Either a bad initial design or updates that were not thought out can negatively affect how well your local SEO performs. If your site has complex or ramshackle navigation then people have a hard time getting to the pages they want to find. Moving pages or a site can cause linking and re-direct errors. Just because people land on your site does not mean their needs are met and your SEO journey is completed; they ultimately need to get to the page they wanted if you expect some type of conversion.
Missing Information or CTA Issues. Calls to action (CTA) are a critical component of any website. Without them, what exactly is the point of even getting traffic to your site? This is a failure to your SEO efforts because it limits actual results. By the same token your site must have critical information prominently displayed such as a "Contact Us" page will all relevant information along with your phone number and address listed on primary pages below the fold. You always want people to be able to get in contact!
Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.
Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com
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