Oct 17, 2017   SOURCE: BusinessWire

Folding Carton Market in EMEA - Segmentation Analysis and Forecast by Technavio

According to the latest market study released by Technavio, the folding carton market in EMEA is expected to grow at a CAGR of more than 2% during the predicted period.

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Technavio has published a new report on the folding carton market in EMEA from 2017-2021. (Graphic: ...

Technavio has published a new report on the folding carton market in EMEA from 2017-2021. (Graphic: Business Wire)

This research report titled ‘Folding Carton Market in EMEA 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments and all geographical regions.

The end-user segments of the folding carton market in EMEA consist of food products, healthcare, tobacco, household care, personal care, and others. The major share of the market is held by the food product category, followed by healthcare. In terms of the geographical segmentation, the major share is held by Germany, Italy, and the UK.

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Technavio’s analysts categorize the folding carton market in EMEA into six major segments by end-users. They are:

  • Food products
  • Healthcare
  • Tobacco
  • Household care
  • Personal care
  • Others

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The top three end-user segments of the folding carton market in EMEA are discussed below:

Folding carton market in EMEA by food products

The application of folding cartons in the packaging of food products is expected to grow at a steady rate during the forecast period. The growing demand for convenient and attractively packaged food products, along with the increasing purchasing power of customers will result in a greater applicability of folding cartons in the segment.

According to Shakti Jakhar, a lead packaging research analyst from Technavio, “The use of the latest printing technologies like digital printing will help in the better conveyance of the product message and enhance the appeal, which will attract the customers to purchase the food products. The food products can be packaged in various sizes and shapes, customizing the product appearance that can be eye-catching and appealing.”

Folding carton market in EMEA by healthcare

The use of folding cartons in the healthcare industry is expected to witness a positive growth during the forecast period. The growing need for packaging of healthcare products, such as tranquilizers, analgesics, contraceptives, dietary supplements, vitamin tablets, and various other medications, will drive the demand for folding cartons in their packaging.

“One of the factors that will lead to the adoption of better packaging methods for healthcare products is the rising number of counterfeit medicines and drugs in the healthcare market. The distribution of fake and counterfeit drugs has a huge impact on the consumers. In 2016, more than 100 thousand people died in Africa because of the consumption of fake anti-malarial drugs, which had no active ingredients to cure the disease,” says Shakti.

Folding carton market in EMEA by tobacco

The folding carton market in EMEA by tobacco is expected to witness a sluggish growth during the forecast period. The concerns regarding the harmful effects of tobacco have resulted in the ban of tobacco products in various countries. According to Tobacco Products Directive, which entered into force in 2014 and became applicable in 2016 in the EU member states, bans the sales of packs, including 10s, 19s, and 18 1/2s, which are flavored and have a non-standardized packaging.

Various regulations have been set up for the manufacturing, packaging, and sales of tobacco products. Based on the EU regulations of 2016, it has been made mandatory to include pictorial health warnings on the packaging of such products. This will de-market the product, reducing the number of people associated with the health hazards of consuming the product.

The top vendors highlighted by Technavio’s research analysts in this report are:

  • Graphic Packaging
  • Mayr-Melnhof Karton
  • Smurfit Kappa
  • WestRock

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