Infiniti’s Client, a Leading Defense Technology Provider, Leveraged the Use of Competitive Intelligence to Identify Their Key Competitors’ Product Offerings

Infiniti Research, a global market and competitive intelligence solutions provider, has announced the release of their new competitive intelligence study on the defense industry. The client, a leading defense technology provider, wanted to understand the scope and size of the defense technology market. The primary aim of the study was to gain insights into the competitive landscape and create plans to position their company ahead of the peers.

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According to the competitive intelligence experts at Infiniti, “Competitive intelligence studies focus on identifying the current technologies in the defense industry and devise effective go-to-market strategies.”

The increasing pressure from governments to devise new weapons for increased safety and protection is forcing the defense technology providers to introduce new and innovative technologies in the market. Major organizations are adopting competitive intelligence studies to target niche market segments and improve their product offerings in the market. Infiniti’s competitive intelligence solution allows firms to identify potential competitors and their product offerings and accordingly provide better services and products to their customers.

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The competitive intelligence solution offered by Infiniti helped the client to gather information about the stakeholders and the key influencers to predict future market conditions. The defense technology provider was able to evaluate the market size and devise effective marketing strategies. Additionally, the client was able to analyze the on-going market disruptions and make informed business decisions.

This competitive intelligence solution provided benefits that helped the client to:

• Identify and analyze information on competitors and their offerings
• Understand the demand and supply relationship of the products
• To know more, request a free proposal

This competitive intelligence solution offered predictive insights on:

• Designing an effective business strategy to assess the effectiveness of competitors’ product
• Enhancing their marketing, finance, and strategic planning operations
• To know more, request a free proposal

View the competitive intelligence assessment here:

https://www.infinitiresearch.com/casestudy/competitive-intelligence-defense-technology

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

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