Videojet Innovation Leaders to Facilitate Learning Lab at Back End of Innovation Conference

Videojet Technologies, a global leader in coding, marking and variable data printing solutions, is pleased to announce that John Folkers, Chief Technology Officer, and Jessica Wettstein, Director of Product Planning, will be presenting a Learning Lab workshop during Back End of Innovation (BEI) 2017 in Orlando, Oct. 23-25, at Rosen Shingle Creek. BEI brings together engineering professionals from across the country to discuss best practices in innovation implementation.

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The Learning Lab, “Ready, Set, Innovate: How Videojet Built an Innovation Engine to Double its Growth Rate,” will be held on Tuesday, October 24, from 1:30 pm - 3:00 pm EST.

Growing a company year after year is not a happy accident, but the result of the purposeful alignment of strategy, organization, processes and technology. This Learning Lab session will reveal how Videojet centered its business on innovation to sustainably grow. Participants will learn why investing in R&D process excellence is critical, hear about ways to structure an organization to identify innovation opportunities and find out methods to accelerate innovation and growth from Videojet.

Through experiential exercises and guided critical thinking activities, participants in the Learning Lab workshop will have the opportunity to engage with practical concepts and apply them to their individual organizations with the coaching of Folkers and Wettstein, two expert innovation leaders from Videojet.

“Both the front and back ends of the innovation process are critical,” said Folkers. “You need to do the legwork upfront to identify unmet needs of customers, but equally you must also do the heavy lifting of delivering it to the customer. This means building a team of motivated and proven professionals and developing the next generation of innovators.”

Wettstein added, “By creating organizational structures where some employees focus on the future while others focus on the present, companies can ensure that they are striking the right balance between creating a vision for the future and maintaining efficient processes.”

To learn more about Videojet and the company’s history of innovation, visit www.videojet.com.

About BEI 2017

The fate of your idea rests at the back end - THE most critical part of the innovation process. The 2017 BEI event is where serious innovators go to roll up their sleeves and get to work. Designed around interactions, we’ll work together to solve the common challenges that face all of us innovators as we attempt to cross the business chasm and ensure flawless innovation execution, every time. From mobilizing teams, to optimizing the idea portfolio, to aligning the right internal and external stakeholders, BEI helps you OVERCOME resistance and find creative pathways to successful innovation execution. https://marketing.knect365.com/bei/

About Videojet Technologies

Videojet Technologies is a world-leader in the product identification market, providing in-line printing, coding, and marking products, application specific fluids, and product lifecycle services. Our goal is to partner with our customers in the consumer packaged goods, pharmaceutical, and industrial goods industries to improve their productivity, to protect and grow their brands, and to stay ahead of industry trends and regulations. With our customer application experts and technology leadership in Continuous Inkjet (CIJ), Thermal Inkjet (TIJ), Laser Marking, Thermal Transfer Overprinting (TTO), case coding and labeling, and wide array printing, Videojet has more than 345,000 printers installed worldwide. Our customers rely on Videojet products to print on over ten billion products daily. Customer sales, application, service and training support is provided by direct operations with over 4,000 team members in 26 countries worldwide. In addition, Videojet’s distribution network includes more than 400 distributors and OEMs, serving 135 countries.

©2017 Videojet Technologies Inc. All rights reserved. Videojet is a registered trademark of Videojet Technologies Inc.

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