A Leading Oilfield Equipment Manufacturer Identified Potential Market Opportunities With the Help of Infiniti’s Market Segmentation Study
Infiniti Research, a global market intelligence solutions provider, has announced the release of their latest market segmentation study on the oilfield equipment market. The client, a global oilfield equipment manufacturer, wanted to develop an effective market segmentation strategy to gain a better understanding of their customer’s needs and build a strong relationship with their existing customers. Additionally, the oilfield equipment manufacturer wanted to successfully reach out to different niche markets and sell their product offerings.
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Market Segmentation Helps an Oilfield Equipment Manufacturer to Develop a Unique Brand Position. (Graphic: Business Wire)
According to the market segmentation experts at Infiniti, “Rising oil extraction and refining activities are spurring the demand for oilfield equipment. Leading oilfield equipment manufacturers are adopting market segmentation studies to gain a stronger foothold in the market space.”
Globally, the ongoing effort to discover new oilfields across various untapped regions are influencing the need for oilfield equipment. Factors like increasing technological advancements, rising global investments, and growing drilling activity are driving the demand for oilfield equipment. Manufacturers are also relying on market segmentation studies to identify the potential opportunities and optimize their current offerings.
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The solution offered by Infiniti helped the client to achieve a better competitive advantage over the other players in the market. The client was able to understand customer behavior regarding brand loyalty and brand affinity. Additionally, the oilfield equipment manufacturer was able to improve profitability and competitiveness and enhance their marketing and service efficiency.
This market segmentation solution provided benefits that helped the client to:
- Identify potential market opportunities and devise effective go-to-market strategies
- Segment the potential customers into sub-segments based on their preferences
- To read more, request a free proposal
This market segmentation solution offered predictive insights on:
- Gaining insights about entering potential markets and venturing into new segments
- Classifying probable target groups, and benchmarking their product offerings
- To read more, request a free proposal
View the market segmentation study here:
https://www.infinitiresearch.com/casestudy/market-segmentation-oilfield-equipment
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
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