Internet Marketing Firm, fishbat, Shares Three Ways to Track Your Agency's Results in 2018

NEW YORK, Nov. 9, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing firm which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares three ways to track your agency's results in 2018.

Creating impactful content is crucial to any agency, but tracking the performance of your content is just as important. Creative efforts will be a waste of time and energy if objectives and metrics are not evaluated simultaneously. There is much to be learned by analyzing an agency's metrics and knowing its strengths and weaknesses.

If you did not have a strategy in 2017, work with your team to develop a strong marketing strategy that will be measurable and aligned with business goals. Here are three ways to measure your results in the New Year:

    1. Awareness Account for the growth or decline in followers on social media
       over the previous year. If there is a downward trend, it is necessary to
       increase the visibility of your brand. How often does your business post
       on social media? Make sure your social presence is engaging and
       consistent. Furthermore, it would be valuable to invest in paid
       campaigns. By doing so, it will increase awareness, and social networks
       will be able to track impressions, reach, views and likes. This will only
       assist in expanding your audience of prospective clients.
    2. Engagement Review all of your social media channels and evaluate the
       agency's shares, likes, and comments. Use these networks' available
       resources to examine a year-over-year comparison, and continue a
       month-to-month analysis throughout the year. An analysis of engagement
       metrics will allow you to gauge specific content and its success with
       targeted audiences.
    3. Traffic For every agency, it is essential to monitor page visits and
       identify the sources that are driving the most traffic. Tracking these
       sources will be useful to pinpoint the particular campaigns that are
       performing best. It is also another way to track brand awareness through
       direct traffic and organic searches. Additionally, pay attention to your
       website's bounce rate. While it may be exciting to see that your efforts
       are driving traffic to the website, it is not worthwhile if visitors are
       not staying there.

Tracking data and performance will only help in recognizing your ROI throughout the year. By dedicating time to understand your metrics and have a system in place for the New Year, you will be prepared to measure success properly and efficiently.

ABOUT FISHBAT
fishbat internet marketing company takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat