Nov 20, 2017   SOURCE: BusinessWire

Innovative Product Designs to Boost the Premium Denim Jeans Market | Technavio

Technavio market research analysts forecast the global premium denim jeans market to grow at a CAGR of more than 8% during the forecast period, according to their latest report.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171120005963/en/

Technavio has published a new report on the global premium denim jeans market from 2017-2021. (Graph ...

Technavio has published a new report on the global premium denim jeans market from 2017-2021. (Graphic: Business Wire)

The market study covers the present scenario and growth prospects of the global premium denim jeans market for 2017-2021. The report also lists women, men, and children as the three major end-user segments, of which the women’s segment accounted for close to 56% of the market share for in 2016.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

Technavio analysts highlight the following three market drivers that are contributing to the growth of the global premium denim jeans market:

  • Innovative product designs
  • Acceptance of denim jeans as a business casual attire
  • Increasing preference for high-end and premium designer labels

Looking for more information on this market? Request a free sample report

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Innovative product designs

Vendors of jeans are constantly innovating to combat the fierce competition from counterfeit apparel manufacturers. They are attracting customers by producing more comfortable jeans by making the products more flexible to compressions and stretches. The new jeans are comfortable to use because they are made of soft knitted denim. This also provides them traditional sportswear functionalities such as thermo-regulation, moisture management, UV protection, and anti-rip features. In addition, these jeans are made of aramid fibers that are tailor-made for street sports coupled with anti-bacterial and cool touch technology, which enhances its durability.

“Jeans are differentiated from other apparel due to the incredible stretch and flexibility they offer. This is achieved by blending cotton or spandex with the denim. This innovative approach has also helped the vendors to sustain the hike in the price of cotton. Manufacturers of jeans are setting the trend of offering a new generation of fabric by delimiting the boundaries through hybrid blending techniques. For instance, Diesel introduced Jogg Jean, a hybrid jean, which has the characteristics of jersey material yet looks like an authentic denim-made jean,” says Narendra Nandaigari, a lead analyst at Technavio for apparel and textile research.

Acceptance of denim jeans as a business casual attire

Growing demand for jeans is backed by transcending developments at workplaces that allow employees to work in casual attire, including jeans and denim jackets. The casual attire policy in most organizations has seeped from one day in a week to all days of a week. Google, Zappos, Facebook, and Twitter are some of the many organizations that allow employees to dress in casual attire.

“The vendors in the denim industry are utilizing this momentum to enhance their market shares by producing trendy jeans that look professional and presentable at work for men and women. They also market ancillary accessories such as blazers, shoes, belts, and watches that match the jeans worn by the customers,” says Narendra.

Increasing preference for high-end and premium designer labels

Premium denim jeans have acquired a broader appeal among customers worldwide, thereby allowing them to showcase their wealth, social status, and fashion sense. This movement in the market has forced vendors to focus on the production of a range of jeans that offer new styles, sizes, colors, designs, and other aesthetic features. These factors in luxury jeans encourage customers to buy more than just one pair of jeans to match with their accessories or current trends. Moreover, the key competitors are emphasizing on the design of customized jeans based on customer’s feedback that includes bright hues, multi-colors, and better fit. Customers choose these customized premium jeans as office wear, casual wear, and party wear.

Browse Related Reports:

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.