ADYOULIKE Expands US Leadership Team with Two Key Additions - Frank Pica and Greg Stellato to Lead Demand and Supply Sides of Business Respectively
NEW YORK, November 21, 2017 /PRNewswire/ --
ADYOULIKE, the global AI-powered native advertising platform, today announces two executive additions to its growing US-based team. Already Europe's largest native ad platform and SSP, ADYOULIKE's newest hires underscore the company's commitment to expanding North American operations across the demand and supply sides of the business.
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Joining the team is Frank Pica as Vice President, Demand and Greg Stellato, Vice President, Supply. Frank comes from Lockerdome, a US centric native platform where he was responsible for expanding the demand side of the business. Greg brings the team a wealth of experience spanning the advertising ecosystem, having worked at LocaModa (now Monster Media), Crowdly and most recently Criteo, where he helped grow strategic supply partnerships.
"As we continue to focus on bulking up our North American presence, the addition of Frank and Greg is already having a positive impact on our growing team and market position, " said Francis Turner, US MD of ADYOULIKE. "Their combined experience in digital and native is impressive and a foundation of what we are building in the US."
"ADYOULIKE's technology is deepening the personalization consumers expect through the use of artificial intelligence and dynamic content optimization," explained Frank Pica. "I'm thrilled to be in a position to help marketers reach new audiences and to deliver their messages to the correct users, in the correct context."
"With the growing popularity of non-intrusive advertising, ADYOULIKE is well-positioned to lead the transformation towards an integrated experience for users, sellers, and buyers," said Greg Stellato. "I am excited to work alongside a great team at a critical stage to help exceed our aggressive goals on the global stage, as a trusted partner to agencies, brands, and publishers."
The growth behind ADYOULIKE is part of a larger, industry wide trend as US native advertising spend is predicted to top $28 billion in 2018, and soon more than half of all US ad spend will go towards native delivery. In conjunction with this, is the simultaneous rise of AI-powered personalization, with 60% of businesses looking to deploy AI-powered marketing solutions within the next 12 months according to Forrester.
About ADYOULIKE
ADYOULIKE [https://www.adyoulike.com ] is a pioneer in native advertising technology offering programmatic solutions that enable brands to scale campaigns across premium and niche properties while ensuring publishers maximize the value of their inventory. The company's innovative solutions, developed by a team of experts and engineers in "Native Lab," have earned honors including BPI France Excellence [http://www.bpifrance-excellence.fr ], Pass French Tech [http://www.lafrenchtech.com/PassFrenchTech ], The Everline Future 50 [http://realbusiness.co.uk/article/33118-the-50-most-disruptive-british-businesses-in-2016-the-everline-future-50 ] , The BIMA Hot 100 [http://www.bima.co.uk/index.asp ], the Inc. 5000 Europe [http://www.inc.com/profile/adyoulike ] and the Deloitte Technology Fast 500 (TM) EMEA [https://www2.deloitte.com/global/en/pages/technology-media-and-telecommunications/topics/technology-fast-500.html ] . Since inception in 2011, the company now operates in over 27 countries worldwide. A member of the IAB in the UK, US and Europe, ADYOULIKE is funded by Banexi Ventures, BNP Paribas, and Kima Venture. For additional information, visit http://www.ADYOULIKE.com.
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SOURCE ADYOULIKE
