Market Segmentation Study for a Medical Devices Manufacturer – a Case Study on Streamlining Marketing Processes

Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation analysis on the medical devices industry. A renowned PCR equipment manufacturer wanted to devise a robust segmentation strategy to deliver suitable products and services to their target audience. The client wanted to identify niche market segments to enhance their brand recognition and profit margins.

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Market Segmentation Analysis for a Leading Polymerase Chain Reaction Machine Manufacturer Helps Stre ...

Market Segmentation Analysis for a Leading Polymerase Chain Reaction Machine Manufacturer Helps Streamline their Marketing Process (Graphic: Business Wire)

According to the market segmentation analysis experts at Infiniti, “In the medical devices industry, employing an effective market segmentation strategy helps companies to focus on the marketing efforts and examine customer behavior.”

Developments in the technology are improving the possibilities of healthcare delivery. These advancements have paved the way for advanced healthcare diagnostic devices such as the polymerase chain reaction equipment. Major organizations are using market segmentation analysis to define potential markets and allocate resources to these segments.

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The solution presented by Infiniti helped the client tailor products and services to meet the needs of each segment. The client was able to design marketing and sales campaigns to improve brand loyalty. Additionally, the client was able to determine branding strategies and keep the brand tuned to the customers.

This market segmentation engagement provided benefits that helped the client to:

  • Identify potential group of customers and target specific products and services
  • Meet the needs of the customers and gain a significant share in the market
  • To know more, request a free proposal

This market segmentation study offered predictive insights on:

  • Leveraging co-joint analysis to divide a category into different levels
  • Understanding the economic potential of each target segments
  • To know more, request a free proposal

View the complete market segmentation study here:

https://www.infinitiresearch.com/casestudy/polymerase-chain-reaction-market-segmentation

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.