Capgemini's LYONSCG helps leading retail brands drive new digital customer experiences

NEW YORK, May 20, 2019 /PRNewswire/ -- Capgemini's LYONSCG today announced the completion of digital commerce projects with Madewell, PGA TOUR Superstore and Hibbett Sports. To help each brand improve its customer experience and increase loyalty, LYONSCG provided consulting services including creative and experience design, in addition to Salesforce Commerce Cloud implementations.

"Designing and delivering a stellar digital customer experience strategy can be daunting for any firm. Digital commerce is continuing to evolve as customer expectations change and new technologies emerge. An effective strategy that leverages digital to transform the customer experience and build brand advocacy is key to business growth in today's market," said Rich Lyons, Head of Digital Customer Experience at Capgemini in North America. "Those that excel will be businesses with forward-thinking approaches to ecommerce."

Key accomplishments include:

    --  For Madewell's ecommerce platform migration, LYONSCG provided
        implementation services to support the company's ecommerce goals for
        greater agility, scalability and innovation. LYONSCG has continued to
        provide support for ongoing enhancements, including in-store pickup
        functionality as well as helping to launch a microsite for the new
        Madewell Men's collection. Madewell's new ecommerce foundation enables
        the brand to engage shoppers with a faster and richer experience and is
        well-positioned to take on increased traffic and grow at scale.
    --  LYONSCG helped PGA TOUR Superstore build a revitalized digital solution
        to replicate the engaging, immersive in-store shopping experience. The
        new site is responsively designed, and online shoppers will now enjoy an
        enhanced experience, on any device, when making a purchase - leading to
        increased online revenue and conversion rates.
    --  LYONSCG's Commerce Realized practice has supported Hibbett Sports'
        ecommerce site since its launch in 2017. The team integrated Buy Online
        Pick-up in Store/Reserve Online Pick-up in Store functionality for the
        sporting goods retailer last August. This same-day pick-up option is a
        key driver for the retailer's omnichannel growth.

Capgemini's breadth of Customer Experience (CX) services includes strategy and solution consulting, experience design and marketing, commerce implementations and managed services. To meet evolving customer expectations, LYONSCG developed new Salesforce accelerator technology that enables retailers and grocers to get to market faster. Projects for companies such as Lilly Pulitzer and NYDJ leveraged this complex, cross-cloud functionality.

"The retail industry is experiencing a tremendous transformation," said Mike Micucci, CEO, Salesforce Commerce Cloud. "It is more important than ever for brands to deliver premium, personalized experiences to transform digital commerce. Working with Capgemini's LYONSCG, we're excited to see customers like Madewell, PGA TOUR Superstore and Hibbett Sports deliver just that, while scaling their ecommerce business."

Capgemini has been a global strategic consulting partner with Salesforce for more than 10 years, and the acquisition of LYONSCG has expanded its global network of certified Salesforce specialists. Capgemini's capabilities and solutions portfolio have grown to meet the digital customer experience needs of clients around the world, enabling them to achieve innovation and competitiveness.

About Capgemini
A global leader in consulting, technology services and digital transformation, Capgemini is at the forefront of innovation to address the entire breadth of clients' opportunities in the evolving world of cloud, digital and platforms. Building on its strong 50-year heritage and deep industry-specific expertise, Capgemini enables organizations to realize their business ambitions through an array of services from strategy to operations. Capgemini is driven by the conviction that the business value of technology comes from and through people. It is a multicultural company of 200,000 team members in over 40 countries. The Group reported 2018 global revenues of EUR 13.2 billion (about $15.6 billion USD at 2018 average rate).
Visit us at www.capgemini.com. People matter, results count.

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SOURCE Capgemini