Collaboration App Usage Patterns Highlight Friction Between Different Generational Users and IT
BELLEVUE, Wash., July 24, 2019 /PRNewswire/ -- Unify Square(TM), the leading management software and services provider for ensuring outstanding meeting, chat and call experiences, today released a report in partnership with Osterman Research: "Teamwork and Collaboration: The Rise of the Millennials and the Growing IT vs End User Discord." The report examines a number of unique transformational aspects of the current workstream collaboration (WSC) and unified communication (UC) evolution. Specifically, the generational differences of how users are employing these apps within enterprises, the benefits they see from their use, as well as how IT is managing these application platforms.
Friction between IT and End Users
The survey identified a multitude of ways that IT and end users aren't in sync with one another. Overall, IT takes a more conservative view about how users perceived satisfaction with WSC and UC apps than the users themselves reported. For example, while IT believes that 44 percent of users are "very satisfied" with these apps and 47 percent are "somewhat" satisfied, users themselves report satisfaction levels at 51 percent and 34 percent respectively.
Another gap that was exposed is that end users are relying on a somewhat different set of applications than the official collaboration and communication apps that IT teams have deployed. Across all generations, 54 percent report using unapproved apps at least a few times per year, yet 83 percent of IT decision makers maintain the belief that changes in app usage are being driven by IT.
Millennials Go Rouge; App Choices Differ from Other Generations
The younger the worker, the more likely they are to not let IT know about their WSC and UC app usage. Millennials are 1.5 times more likely to use unapproved apps for collaboration than other generations.
-- 28 percent of millennials report using unapproved apps two to four times
per week, and a total of 71 percent reported using unapproved apps at
least a few times per year.
-- Only 45 percent of Gen Xers use unapproved apps throughout the year, and
even fewer (41 percent) baby boomers look beyond the approved set of
collaboration apps provided by IT.
In addition to millennials usage of WSC and UC apps, their choice of apps differ. So, while the top WSC and UC apps remain locked up by the big players - Google and Microsoft, millennials are using apps like Slack, Zoom and Workplace by Facebook more frequently compared to older age groups. In fact, Slack is being used more by millennials than any other age group within organizations today. The differences by age group, include:
-- 20.8 percent of millennials are using Slack, compared to 8.8 percent of
Gen Xers and 4.8 percent for baby boomers
-- Similarly, Zoom is used by 19.6 percent of millennials, compared to 11
percent of Gen Xers and 8 percent of baby boomers
-- Workplace by Facebook follows a similar pattern with 13.3 percent of
millennials using it, compared to 7.6 percent of Gen Xers and 4.8
percent of baby boomers
The Collaboration Battle Rages On
In spite of recent data showing that Microsoft Teams is leading Slack in market use and subscriber growth rates, the Unify Square survey shows that the ultimate shake out is still to come. In fact, 85 percent of end users report using multiple platforms for their collaboration and communications needs. It's clear that some combination of IT and end users are still working to settle on the correct formula for WSC platform use success.
"The fact that most users employ multiple WSC and UC apps, many or most of which are not managed by IT, introduces even more friction and opportunity for productivity and/or security degradation into the work process," said Scott Gode, Chief Product Marketing Officer, Unify Square. "Many of these apps don't share information with one another, causing 'islands' of communication and collaboration to form, negating much of the benefit of using apps that should be better than email at enabling users' productivity. Consequently, there is a need to monitor, govern and otherwise manage these apps and users' experience with them in a new way. IT needs to shift from 'command and control' to 'trust, but verify' in order for organizations deploying WSC platforms to realize the greatest value from their investments."
IT Continues to Breathe Life into Email
The survey results reveal that email continues to be a popular tool for collaboration and communication across all of the age groups surveyed. In fact, 47 percent say email is the most preferred mode of communication for work-related communications. The stronger-than-expected preference for email communication by younger workers is not all that surprising given the large number of WSC and UC apps in use. The lack of detailed and effective management tools for WSC and UC platforms, the Shadow-IT led "standardization" and deployment patterns, and the ongoing proliferation of platforms available in the market, continue to breathe life into email as a platform for collaboration and communications despite its purported antiquity and shortcomings.
About the Research
Osterman Research conducted two surveys on behalf of Unify Square:
-- A survey of 600 end users specifically distributed across three age
groups: millennials (born from 1981 to 2001), Gen-Xers (born from 1965
to 1980), and baby boomers (born in 1964 or earlier)
-- A survey of 188 IT decision makers and influencers
Primarily large organizations were surveyed in both groups: the end-user surveys were conducted with organizations that had a mean of 15,738 employees (median of 1,000), while the IT surveys were conducted in organizations with a mean of 19,801 employees (median of 1,450). The organizations included in both surveys covered a wide range of industries.
About Unify Square
Unify Square's software and services optimize and enhance the world's largest collaboration and communication deployments, helping businesses manage and secure their meetings, chats & calls. The company's PowerSuite software creates a unified dashboard to surface actionable insights and help manage collaboration platforms -- optimizing and transforming performance health and user effectiveness. Founded by Microsoft product visionaries, Unify Square has become a global elite partner for Microsoft, Slack, Zoom and Workplace by Facebook. Unify Square solutions have delivered value to more than 5 million collaboration seats, in over 275 enterprises across more than 50 countries, and in most major industry verticals. Headquartered in Bellevue, Washington, Unify Square also has offices in the United Kingdom, Germany, Switzerland, India, Australia and Lithuania.
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