Jun 7, 2017   SOURCE: PR NewsWire

Vibes Unveils New Features for Mobile Engagement Platform to Improve Customer Loyalty

CHICAGO, June 7, 2017 /PRNewswire/ -- Vibes, a leader in mobile engagement used by top brands to deliver targeted, personalized customer experiences, today announced the availability of new features to the Vibes Mobile Engagement Platform. The enhancements enable brands to personally engage with consumers at scale on mobile channels; mobilize loyalty programs to improve retention and increase average sale value and offer redemptions; and demonstrate ROI from mobile marketing campaigns.

"Consumers' expectations for brand engagement have changed dramatically with the ubiquity of mobile, social, messaging and the on-demand economy," said Ken Kunz, vice president of technology at Vibes. "Marketers are challenged with engaging with these hyper-connected consumers in a way that is personalized and relevant to them at a given moment. Our latest release enables our customers to apply data-driven targeting to deliver meaningful content that compels users to take action."

The Vibes Mobile Engagement Platform enables marketers to identify customers across the digital landscape, and deliver engaging, personalized content via their preferred channel, including Facebook Messenger, SMS/MMS, push notifications, in-app notifications, email and more. Vibes Wallet Manager, a cross-platform mobile wallet management solution within the platform, helps brands to create and manage mobile wallet campaigns and loyalty programs using Apple Wallet and Android Pay.

Key updates include:

Personalization and CRM

    --  Single view of the customer - Brands can identify unique consumers
        across mobile channels, enabling an aggregated representation of
        personal data and customer behavior. With this next-generation CRM
        capability, marketers are better positioned to deliver the right message
        to the right consumer on the right channel.
    --  Enhanced user experience - New automated features enable Vibes customers
        to more quickly create and update mobile marketing campaigns across
        channels.

Channels and Integration

    --  Emoji support - Push, wallet, SMS and MMS now support emojis for both
        incoming and outgoing messages.
    --  Marketo integration - Vibes customers can now coordinate cross-channel
        communication using Vibes within the Marketo dashboard to send emails
        and mobile messages.
    --  Mobile wallet templates and usability flows - To enable its technology
        to help more brands across industries, Vibes is adding support for event
        tickets, boarding passes and turnkey Apple Wallet templates. To increase
        offer and loyalty card install rates, Vibes optimized the install flow
        for Android Pay, reducing friction by eliminating steps to install
        mobile wallet content.

Analytics and Proven ROI

    --  Actionable insights - Customers can now enjoy visibility into
        conversions across all channels and better track ROI of mobile campaigns
        through new data feeds for pass installs and views.
    --  Engagement visibility - Track unique user engagement with dynamic
        reporting that consolidates user data from multiple channels, resolving
        duplication issues that are critical to enabling effective multi-channel
        targeting.
    --  In 2016, a selection of Vibes' largest customers recorded a return on
        investment of 368 percent from mobile marketing.

To learn more about the Vibes Mobile Engagement Platform, visit www.vibes.com.

About Vibes
Vibes empowers brands to engage 1:1 with hyper-connected, mobile consumers at scale. The Vibes Mobile Engagement Platform, enables marketers to easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Android Pay, and mobile web campaigns -- all through a single interface. Vibes' clients include Chipotle, The Gap, Old Navy, The Home Depot, PetSmart, Foot Locker and Allstate. To learn more about Vibes, visit www.vibes.com.

Press Contact
Method Communications
Amberly Asay, 801-461-9776
amberly@methodcommunications.com

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SOURCE Vibes