SEO Agency, fishbat, Shares 5 Ways Thermographic Testing Companies Can Establish Social Proof
NEW YORK, June 8, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares five ways thermographic testing companies can establish social proof.
Social proof works similarly to peer recommendations. It provides reassurance to consumers that a brand is trustworthy, established, has value, and is a wise consumer choice. When it comes to deciding which company to use for a service such as electrical inspection testing, that reassurance helps to differentiate a business from the competition and make consumers comfortable utilizing the service. SEO agency, fishbat, shares five ways thermographic testing companies, like PDS Heat-Seeker, can establish social proof.
1. Publish value-added content consistently. It's important to be a contributor to establish social proof. Publish articles, blogs, press releases and videos on major social platforms most likely to be used by the target audience. Using a content management system makes it easy to disseminate content across multiple platforms with analytic data to target viewers with the right content in the right place at the right time. Include backlinks so that viewers can go directly to electrical infrared testing company websites. Consistent publication of content lends industry authority and helps to brand the business with the audience. 2. Respond to comments and complaints. Never underestimate the importance of excellent customer service in any industry, particularly in service-centric businesses such as electrical infrared testing. Be an active social listener and monitor social mentions regularly to respond to comments and complaints. Swift response to questions and comments and quick resolution to any complaints will show the audience that the brand is committed to excellent service and is attentive to consumer needs. This attention establishes social proof and drives traffic and repeat traffic to a business. 3. Display trust badges on websites. Anytime that consumers are considering spending money with a company, it helps to keep awards, security, and trust badges visible on websites. This provides proof of authenticity, proof of good business practices, and shows that a business is established. 4. Be an active participant in industry chat-groups. Participating in industry chat groups, such as those that often take place on professional platforms like LinkedIn, highlights a brand's know-how and industry authority. This participation will help a brand to be "found" online by potential customers as well as establish authority with B2B decision makers and prominent peers within the industry. Be sure to stay up-to-date with profile updates and endorsements when utilizing professional platforms and participating in industry chat-groups. 5. Website set-up. How a website looks and functions can speak volumes about a brand. Ensure that websites are mobile responsive, are utilizing a quality hosting service for loading speed, have intuitive navigation, do not contain bad or broken links, and are visually compelling. Include customer testimonials and awards as confirmation of social proof.
fishbat is an Internet marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat