Jun 21, 2017   SOURCE: PR NewsWire

MapVida Takes the Guess Work Out of Real Estate Marketing for MRI Software customers

DENVER, June 21, 2017 /PRNewswire/ -- MapVida, a Denver-based data and predictive analysis company focused on improving decision-making for real estate marketers, developers, and investors, has partnered with MRI Software, a global leader in real estate software solutions. Through proprietary patent-pending technology, MapVida transforms massive amounts of location data into meaningful insights to drive strategic decisions.

"The addition of MapVida to the MRI Partner Connect program will provide MRI clients with a data-driven approach to real estate targeted marketing and actionable intelligence around where to develop their next asset," said John Ensign, executive vice president and general counsel at MRI Software. "The integration of MapVida into the MRI Software partner ecosystem supports our position that flexibility and choice will yield the best solution for those that rely on MRI."

"Using MapVida, businesses can take the 'Moneyball' approach to marketing, investment and development by making data-driven decisions," said Mike Mauseth co-founder of MapVida. "MapVida enables MRI customers to support or refine market hunches with real data to find the neighborhood types that best suit their goals."

With this new partnership, MRI's customers will now benefit from MapVida's tools and predictive models - helping to allocate marketing spend in a more targeted fashion, as well as determine how a property's location fits within the market.

Integrating MapVida's solution allows tailored analysis that assists clients with key marketing and site analysis decisions. For example, clients are able to determine which neighborhoods (and neighborhood types) are best for:

    --  Generating leads;
    --  Converting leads into leases;
    --  Finding the most profitable residents; and
    --  Identifying the resident's next destination (migration patterns to
        assess acquisition and site analysis)

To learn more about MapVida and potential partnership opportunities, visit www.MapVida.com.

About MapVida
Founded and based in Denver, MapVida is a data and predictive analytics company that uses patent-pending technology to translate massive amounts of location data, such as demographics, environment factors, and business atmosphere, into meaningful decision-making tools. The company helps marketers, investors, developers and other businesses put neighborhoods into context and find similarities or differences among locations across the country. To partner with MapVida or to learn more visit www.MapVida.com.

About MRI Software
MRI Software LLC is a leading provider of innovative software solutions for the global real estate industry. MRI delivers a comprehensive and truly configurable solution, from property-level management and accounting to the most complex, long-range financial modeling and analytics for both the commercial and multifamily real estate markets. As a leading provider of real estate enterprise software applications and hosted solutions, MRI leverages over 45 years of business experience to develop long-term successful relationships with its clients. Founded in Cleveland, Ohio, U.S.A., the company has offices in Atlanta, Toronto, London, Sydney, Singapore, and Hong Kong. For more information, please visit www.mrisoftware.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mapvida-takes-the-guess-work-out-of-real-estate-marketing-for-mri-software-customers-300477276.html

SOURCE MapVida