JMR Graphics Shares 3 Ways to Utilize Vinyl Graphics to Boost Customer Conversion

NEW YORK, July 13, 2017 /PRNewswire-iReach/ -- JMR Graphics is a leading designer and manufacturer of 3M trailer graphics and fleet wraps. JMR Graphics explains why vehicle graphics are useful for service based companies.

Of all the metrics that businesses struggle to achieve, conversion is among the most important. Attracting customer traffic is one thing, but unless enough people are converting from traffic to purchasers, it doesn't do a business much good. Vinyl graphics can help not just to drive traffic to the business, but also to attract qualified traffic and increase conversion probability. JMR Graphics shares three ways to utilize vinyl graphics to boost customer conversion.

    1. Include a value proposition CTA Whether using vehicle wraps, window
       signage, or other vinyl graphic advertising pieces, providing a value
       proposition to the audience with call-to-action messaging provides a big
       conversion boost. A clear reason to shop, whether centered around trust
       and quality, a limited time promotion, or new product launches, prompts
       customers to shop now rather than put off for later when they tend to
       forget about using the brand altogether. Include a call to action such as
       directing the consumer to "shop today." Include a website address on
       vehicle wraps for ease in finding the business.
    2. In-storepromotional messaging Promotional value plays a huge role in
       customer conversion. Not only do customers want to save money, but
       promotions create a sense of urgency to take advantage of a deal while
       the product is available and before the promotion changes. Uncommunicated
       deals cause customers to abandon e-commerce sites without a purchase and
       to leave brick and mortar locations without purchasing. Using promotional
       vinyl graphics in windows, on floors, on marketing floor-stands, and at
       points of purchase, keeps the customer informed, leverages impulse buys,
       and creates urgency to buy right away.
    3. High-gradephotography Visuals communicate with the audience in a way that
       text alone cannot. Including high-grade photography on vinyl graphics
       communicates more than just what the brand is about, it communicates a
       commitment to quality, which helps to build trust with consumers. Use
       photos of products or lifestyle imagery to create demand, communicate
       quickly and easily, make marketing more memorable, and to help consumers
       build a connection with the brand, all of which will boost customer
       conversion.

JMR Graphics fleet graphics contribute to why JMR is an award-winning Nationwide 3M Certified Manufacturer of Graphics. With more than a quarter-century of experience, JMR specializes in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and much more. We offer a variety of 3M Graphics Films which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility, we inspire our clients by providing creatively designed, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343, mike@jmrgraphics.com

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SOURCE JMR Graphics