OTT Devices and Services Market Size Worth $165.13 Billion By 2025: Grand View Research, Inc.

SAN FRANCISCO, July 24, 2017 /PRNewswire/ --

The global over-the-top (OTT) devices and services market [http://www.grandviewresearch.com/industry-analysis/over-the-top-ott-devices-services-market ] is expected to reach USD 165.13 billion by 2025, according to a new report by Grand View Research, Inc. The rising penetration of mobile devices, such as tablets and smartphones, and advancements in consumer electronics devices such as smart TVs, are estimated to drive the demand for OTT content and services amongst the masses over the forecast period.

(Logo: http://photos.prnewswire.com/prnh/20160524/371361LOGO )

There has been a rapid surge in the demand for OTT videos, particularly in developing economies. TV digitization initiatives by various regional governments and broadcasters across the world have enabled OTT content to emerge as the popular platform for video consumption.

Businesses across various sectors are increasingly seeking contemporary technological models to provide personalized experiences to their customers, such as TV access on smartphones, connected devices, and tablets. Content providers and broadcast service providers are leveraging the benefits of OTT technology to enhance customer engagement by gaining in-depth insights about their customer base.

Moreover, the rising demand for Video On Demand (VOD), Voice over Internet Protocol (VoIP), Subscription Video on Demand (SVOD), instant messaging services, and internet TV are expected to propel the industry growth over the forecast period. OTT service providers are increasingly focusing their efforts toward the development of various innovative features, such as Google Translate, which translates voice mail services into text, to provide convenience and enhance customer value.

Browse full research report with TOC on "Over-the-Top (OTT) Devices And Services Market Analysis By Content (VoIP, Text & Images, Video), By Revenue Source (AVOD, SVOD, TVOD), By Device (Mobile Devices & Computers, Gaming Console, Smart TVs & STB), By Deployment, And Segment Forecasts, 2014 - 2025" at: http://www.grandviewresearch.com/industry-analysis/over-the-top-ott-devices-services-market

Further key findings from the report suggest: 

        
        - Content providers such as DISH Network, Comcast, AT&T, and DIRECTV, are paving
          their way into the SVOD domain to expand their presence and capture a larger market
          share by providing various offerings within the domain
        - OTT service providers across the globe are focusing their efforts on the development
          of the three key streaming technologies that include High-Dynamic Range (HDR),1080p
          content, 4K streaming, and Virtual Reality (VR) video
        - Players such as WhatsApp, Tencent QQ, Apple FaceTime, Skype, and Google Hangouts, are
          upgrading their processes with new innovative technologies and offerings to provide
          advanced communication and messaging services
        - The proliferation of hybrid models combining Subscription VOD (SVOD) with Advertising
          VOD (AVOD) coupled with the increasing penetration of fiber broadband and 4G internet
          services are expected to propel the demand for OTT content across developing nations
          such as China
        - Growing proliferation of Smart TVs is expected to provide increasing opportunities for
          advertisers to become content providers and offer a wide plethora of services to
          consumers through various platforms such as Hulu, Netflix, and YouTube

Browse related reports by Grand View Research: 

        
        - Digital Photography Market -
          http://www.grandviewresearch.com/industry-analysis/digital-photography-market
        - Smartphone 3D Camera Market -
          http://www.grandviewresearch.com/industry-analysis/smartphone-3d-camera-market
        - Entertainment Market -
          http://www.grandviewresearch.com/industry-analysis/entertainment-market
        - Retail Analytics Market -
          http://www.grandviewresearch.com/industry-analysis/retail-analytics-market

Grand View Research has segmented the global OTT devices and services market on the basis of content, revenue source, device, deployment, and region: 

        
        - OTT Devices And Services Content Outlook (USD Billion; 2014 - 2025) 
             - VoIP
             - Text & Images
             - Video
        - OTT Devices And Services Revenue Source Outlook (USD Billion; 2014 - 2025) 
             - AVOD
             - SVOD
             - TVOD
             - Others
        - OTT Devices And Services Device Outlook (USD Billion; 2014 - 2025) 
             - Mobile devices & Computers
             - Smart TVs & Set-top Box
             - Gaming Console
        - OTT Devices And Services Deployment Outlook (USD Billion; 2014 - 2025) 
             - On-premise
             - Cloud
        - OTT Devices And Services Regional Outlook (USD Billion; 2014 - 2025) 
             - North America
                - U.S.
                - Canada
             - Europe
                - UK         
                - Germany
                - France
                - Italy
                - Netherlands
             - Asia Pacific
                - China
                - Japan
                - Southeast Asia
                - South Korea
                - India
             - Latin America
                - Mexico
                - Brazil
             - Middle East & Africa 

Read Our Blog By Grand View Research: http://www.grandviewresearch.com/blogs/technology

About Grand View Research 

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.

        

        Contact: 
        Sherry James 
        Corporate Sales Specialist, USA 
        Grand View Research, Inc 
        Phone: +1-415-349-0058 
        Toll Free: +1-888-202-9519 
        Email: sales@grandviewresearch.com 

 

Web: http://www.grandviewresearch.com

    Photo: 
    http://photos.prnewswire.com/prnh/20160524/371361LOGO

SOURCE Grand View Research, Inc.