Jake Paul Joins LiveXLive Music Streaming Network As A Content Creator
BEVERLY HILLS, Calif., July 24, 2017 /PRNewswire/ --Loton, Corp's (OTC: LIVX) LiveXLive Studios named social media sensation Jake Paul the newest contributing social editor of LiveXLive. Paul joins Andrew B. Bachelor, aka "King Bach," and inaugural contributor Amanda Cerny. Individually, and as a team, the trio will create original short-form content and viral promotions on the LiveXLive platform for their massive millennial audiences.
Paul, the former Vine phenom turned Disney Channel star, leveraged his creative passion and ambition to break into the music world by releasing the hip-hop song - "It's Everyday, Bro." The song debuted at No. 2 on iTunes, and the music video went viral, garnering more than 27 million views on YouTube in the first seven days. Paul took this sizzling momentum to the stage by announcing his first ever concert in a surprise performance at Exchange LA, a nightclub in Downtown Los Angeles. At his first concert, Paul caused pandemonium, with thousands of fans lining up hours before the show. To make his performance available to fans across the globe, LiveXLive worked with Paul to feature an exclusive live stream of the concert on its site, so fans everywhere could be a part of the incredible energy at the sold-out show.
With his first concert under his belt, Paul is now taking his creative passions and risk-taking mentality to LiveXLive's platform, joining forces with Cerny and Bach. The trio will create content for the LiveXLive platform, with a focus on developing a community around the best live music in the world. Paul, who had nearly 2 billion loops on Vine, has a combined social following of well over 20 million.
"I love music, my followers love music, and I know LiveXLive is the ultimate home for the live music experience," said Jake Paul, contributing social editor and content creator for LiveXLive. "We're going to bring great comedy and great music together like no one else is doing, and we'll have incredible access and resources to do it."
"Jake Paul has quickly demonstrated that he can create music-related content that resonates with young audiences by the millions," said Robert Ellin, founder and CEO of LiveXLive. "With his music career launching at the same time that we're expanding our original content production and live music streaming deals, this couldn't be a better match."
LiveXLive is developing and launching music news programming, documentaries, specials, and long- and short-form content. All of this original programming will complement LiveXLive's live streams of some of music's biggest and most important festivals and events from around the world. Paul will also contribute to other LiveXLive projects, which will be announced later this year.
About Loton, Corp and LiveXLive, Corp
LiveXLive, Corp ("LiveXLive"), a wholly owned subsidiary of Loton, Corp ("Loton") is one of the world's only premium internet networks devoted to live music and music-related video content. Since LiveXLive's launch in 2015, LiveXLive has been building an online destination for music fans to enjoy premium live performances from music venues and leading music festivals around the world, such as Rock in Rio, Outside Lands Music and Arts Festival, Hangout Music Festival, as well as premium original content, artist exclusives and industry interviews. The LiveXLive platform has featured performances and content from some of the most popular artists in various music genres, including Rihanna, Katy Perry, Metallica, Duran Duran, Radiohead, Chance The Rapper, Bruce Springsteen, Major Lazer and Maroon 5. For more information, visit our website at www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.
Forward Looking Statement
All statements other than statements of historical facts contained in this press release are "forward-looking statements." These statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements. These factors include uncertainties as to identifying, acquiring, securing and developing content, ability to attract and retain users, successfully implementing the company's growth strategy, including relating to its technology platform, management's relationships with industry stakeholders, changes in economic conditions, competition, and other risks including those described from time to time in Loton's filings with the SEC. These forward-looking statements speak only as of the date hereof and Loton and LiveXLive disclaim any obligations to update these statements except as may be required by law.
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SOURCE LiveXLive
