Pointer Telocation Cellocator Division Signs Ongoing Supply Agreement in North America

ROSH HAAYIN, Israel, July 26, 2017 /PRNewswire/ -- Pointer Telocation Ltd. (Nasdaq: PNTR & TASE: PNTR) - a leading developer and operator of Fleet and Mobile Resource Management (MRM) solutions, announced today that its technology division, Cellocator, has signed a long term development and supply agreement with a customer based in North America. The contract is the first substantial contract based on Cellocator's new Nano CelloTrack technology.


Cellocator will provide the customer with the new mobile asset management technology and products on an ongoing basis, geared for the North American market. Deliveries will start in 2018 and revenues from this agreement are expected to reach approximately US $2,000,000 - US$3,000,000 on an annual basis with over 15,000 devices a year.

Commented David Mahlab, CEO of Pointer, "We are proud to win this significant project targeting a key market for Pointer. We won this project based on our advanced technologies and our proven record in mobile assets management products. We look forward to continued growing success in North America in the coming years."

About Pointer Telocation
For over 20 years, Pointer has rewritten the rules for the Mobile Resource Management (MRM) market and is a pioneer in the Connected Car segment. Pointer has in-depth knowledge of the needs of this market and has developed a full suite of tools, technology and services to respond to them. The vehicles of the future will be intimately networked with the outside world, enhancing and optimizing the in-car experience.

Pointer's innovative and reliable cloud-based software-as-a-service (SAAS) platform extracts and captures an organization's critical mobility data points - from office, drivers, routes, points-of-interest, logistic-network, vehicles, trailers, containers and cargo. The SAAS platform analyzes the raw data converting it into valuable information for Pointer's customers providing them with actionable insights and thus enabling the customers to improve their bottom line and increase their profitably.

Forward Looking Statements
This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words "believe," "expect," "anticipate," "intend," "seems," "plan," "aim," "should" and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, changes in the markets in which the Company operates and in general economic and business conditions, loss or gain of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, both referenced and not referenced in this press release. Various risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time. The Company does not assume any obligation to update these forward-looking statements.


    Yaniv Dorani, VP Finance and CFO  Gavriel Frohwein/ Ehud Helft, GK
                                      Investor Relations

    Tel.: +972-3-572 3111            Tel: +1 646 688 3559

    E-mail: yanivd@pointer.com       E-mail: pointer@gkir.com

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SOURCE Pointer Telocation Ltd