Azumio Introduces DNA-Based Insights into its Fitness Platform
PALO ALTO, Calif., Aug. 9, 2017 /PRNewswire/ -- Azumio, the leading health and fitness platform, introduces full-exome DNA-based insights into its Calorie Mama AI application, to further empower users to reach their fitness goals through greater personalization. Calorie Mama AI is a smart camera application that simplifies calorie and nutrition tracking through food image recognition, automatically tracks physical activity, and provides meal plans and workout plans for weight loss. Through a collaboration with personal genomics company, Helix, Azumio will allow users to have their DNA sequenced, and incorporate genetic insights based on findings from peer-reviewed scientific studies to gain a deeper understanding of their body and its unique needs. These insights, combined with the new DNA-based nutrition and workout plans, will empower users to reach their personal nutrition and fitness goals faster and more efficiently.
Calorie Mama AI will include genetic data that provides new insights on BMI predisposition, Omega-3 fatty acid needs, the effects of saturated fat and sugary beverages on body weight, gluten sensitivity, muscle type and strength, aptitude for power versus endurance activities, and risk of ACL and other sports injuries, thereby enabling the creation of more personalized and more effective meal and workout plans for weight loss. "Our vision for Calorie Mama AI is to usher in the next generation of personal wellness apps that would make healthy living easier than ever before," said Tom Xu, Co-founder of Azumio, "by adding genetic insights we provide an additional layer of personalization to ensure that every user receives an experience that is as unique as they are."
Calorie Mama AI's DNA-based insights are available on the newly launched Helix marketplace, along with a diverse range of DNA-powered products focused on ancestry, entertainment, family, fitness, health and nutrition. To get started, users visit Helix.com to purchase Calorie Mama AI's DNA-based personalized meal and workout plans for $189, which includes a saliva collection kit and one-time DNA sequencing cost of $80. Once the saliva sample is returned, Helix reads the DNA, Azumio translates the data and delivers the insights to the user in the Calorie Mama AI app. Existing Helix customers who have already been sequenced, can instantly access genetic insights and DNA-based meal and workout plans through Helix or the Calorie Mama AI app for an annual subscription fee of $99.
"Helix's open platform is designed to make DNA-based insights accessible and relevant to everyone by offering products that enhance various aspects of day-to-day life," said Justin Kao, co-founder and SVP of Helix. "We're excited to partner with an innovative developer like Azumio to bring the power of each person's unique genetic data to provide personalized fitness and nutrition plans through their portfolio of apps, starting with Calorie Mama."
Calorie Mama AI is available as a free app on both the App Store and Google Play. DNA-based insights are currently only supported on iOS, and will be available soon on the Android platform.
About Azumio
Azumio is a leading health and fitness platform that empowers millions across the world to achieve their healthiest and happiest selves. With over 90 million app downloads, Azumio has pioneered advanced mobile health and fitness solutions that measure and provide health insights to help people reach their goals. Azumio also provides algorithmic solutions to other developers through their API services such as Calorie Mama Food API, a dedicated service for food image recognition and search using deep learning. Based in Palo Alto, California, Azumio is venture-backed by Founders Fund, Felicis Ventures, and Accel Partners. Join our community at www.azumio.com.
About Helix
Helix is a personal genomics company with a simple but powerful mission: to empower every person to improve their life through DNA. We've created the first marketplace for DNA-powered products where people can explore diverse and uniquely personalized products developed by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can integrate DNA insights into products across a range of categories, including ancestry, entertainment, family, fitness, health and nutrition. From profound insights to just-for-fun discoveries, Helix is here to help people live a fuller life. Helix is headquartered in the San Francisco Bay Area, and has a CLIA- and CAP-accredited Next Generation Sequencing lab powered by Illumina (NASDAQ:ILMN) NGS technology, in San Diego. Helix was co-founded by Illumina in 2015, its largest shareholder. Learn more at www.helix.com.
Media Contact for Azumio:
Bojan Bernard Bostjancic
bojan@azumio.com
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