Internet Marketing Company, fishbat, Shares 8 Tactical Ways to Provide Content that Stands Out
PATCHOGUE, N.Y., Aug. 31, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, shares eight tactical ways to provide content that stands out.
Content marketing is a vital aspect of a brand's digital outreach. However, content must be compelling and provide user value to garner attention and shareability and drive user acquisition and brand awareness.
1. Disseminate personalized relevant content As deep machine learning evolves, analytic data becomes more granular, allowing for highly personalized and relevant content dissemination. Segment content and even title verbiage to appeal to multiple demographics. Leverage user behavior data to fine-tune marketing efforts for customized content sharing. Personalized and relevant content drives user retention and conversion, builds user trust and brand awareness, and helps to improve SEO results. 2. Maintain a unique and consistent brand voice Ensure that your brand voice reflects your target audience and represents your brand image. Utilize a unique and consistent brand voice for recognition, image building, and to develop reader loyalty. Consistent publication is also vital as repetition will help to build brand awareness and boost SEO. 3. Evoke emotional connections Emotional connectivity helps users to remember the content and the brand that disseminated it. Emotional impact boosts loyalty, shareability, and user conversion. Consider the brand's aspirational consumer and appeal to their emotions with relatable content to pull them in. 4. Get visual Utilize high-grade photography, engaging videos, informative infographics, and attention-grabbing animations to garner user attention and increase social sharing. Avoid stock photos or bland visuals that will blend in with the competition. 5. Leverage trends Leverage trending topics, keywords, and hashtags to make content pop to users through familiarity and existing momentum. 6. Grab attention from the start beginning with your headline Your headline is your first impression; make it count. Include goal-driven keywords, make titles catchy and concise, make the purpose of the content clear, leverage verbiage that will appeal to your target audience, and include evocative wording. Additionally, your opening paragraph should be compelling and outline the benefit for your readers to impact user retention. 7. Utilize interactive content Engagement capabilities and interactive features pull the audience in and make content memorable, sharable, and easier to connect to. Involve the user by creating interactive content such as videos, webinars, surveys, quizzes, and more. 8. Optimize it Remember to optimize all content for online visibility. Include shareable components, keywords, URLs, descriptions, links and more to get content seen.
Digital marketing agency fishbat takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat