Infiniti’s Competitive Intelligence Study Helps an Automotive Manufacturer to Face Competition and Retail Market Shares

Identifying the potential competitors and increasing their shares in the market were some of the major challenges faced by an international automotive manufacturer. Infiniti conducted a competitive intelligence study to help the client overcome such challenges. The client also wanted to understand other factors that hinder their growth and profile key competitors and their product portfolios.

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Competitive intelligence studies help an organization to understand the competitive landscape of the competitor in terms of their product positioning and marketing strategy. Organizations these days are moving at a fast pace and to be successful in such an environment, it is important to identify competitors who exhibit outstanding performance in the market. This helps organizations in gauging the market space and identifies key areas to compete against competitors, resulting in better business decisions.

According to Infiniti Research’s competitive intelligence experts, “In this fast-paced environment, knowing your competitors becomes important for an organization to sustain themselves the market. Competitive intelligence studies play an important role in understanding the competitors.”

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This competitive intelligence study provided benefits that helped the client to:

• Identify the key countries and verticals posing high level of competition
• Assess the future acquisition targets
• Devise robust strategies to increase their market shares and make informed decisions
• Identify the key personnel influencing competitor strategy
• Analyze the level of investment estimated for the current expansion

This competitive intelligence study offered predictive insights on:

• Gaining a comprehensive overview of the market, products, and stakeholders
• Gaining actionable insights into product attribute analysis, product forecast, and pricing for key competitors in the automotive manufacturing market

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View the market assessment study: https://www.infinitiresearch.com/casestudy/competitive-intelligence-helps-benchmark

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

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