Infiniti’s Client, a Renowned Heavy Excavator Manufacturer, Identified Their Key Competitors With the Help of Market Assessment Solutions

Infiniti Research, a global market intelligence solutions provider, has announced the completion of their recent market assessment study on the industrial and manufacturing industry. The client, a leading heavy excavator manufacturer, wanted to understand the market effectiveness of their potential competitors. Also, the heavy excavator manufacturer wanted to understand the market dynamics and effectively allocate resources to retain their position in the market. The main objective of the client was to enter new market segments and enhance their relationship with the customers.

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Market assessment helps a leading heavy excavator manufacturer understand their market scenario. (Gr ...

Market assessment helps a leading heavy excavator manufacturer understand their market scenario. (Graphic: Business Wire)

According to the market assessment experts at Infiniti, “Manufacturing industry players use market assessment to identify the end-users, their attitudes, habits, and practices to effectively position their products in the market.”

The manufacturing industry is a critical force in both advanced and developing economies This industry has witnessed numerous changes in the market dynamics due to the availability of new opportunities and challenges. Most organizations are adopting market assessment solutions to identify the target markets and determine effective sales models.

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The solution offered by Infiniti helped the heavy excavator manufacturer to identify the key competitors and their performance in the market. With the help of this market assessment study, the client was able to analyze the market landscape regarding SWOT analysis and identify the barriers to entry. Additionally, the client was able to reform their existing sales architecture to stay on par with the future buying patterns within the heavy excavator manufacturing industry.

This market assessment engagement provided benefits that helped the client to:

  • Gain a detailed characterization of the markets regarding products lines
  • Assess the needs, standards, and expectations of the customers
  • To know more, request a free proposal

This market assessment solution offered predictive insights on:

  • Identifying the overall market potential
  • Gaining accurate and actionable data
  • To know more, request a free proposal

View the market assessment study here:

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.