Printing Market for Packaging in the Americas - Trends and Forecasts by Technavio

Technavio’s latest report on the printing market for packaging in the Americas provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

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Technavio has published a new report on the printing market for packaging in Americas from 2017-2021 ...

Technavio has published a new report on the printing market for packaging in Americas from 2017-2021. (Graphic: Business Wire)

With a growing consumption of packaged products in the Americas, the demand for attractive and safe packaging solutions is increasing. Consumers are inclined towards the appearance, ingredients, and other related information about the product. For instance, the food packaging market in the Americas is expected to grow at a CAGR of 3.5% during the forecast period. The growth is primarily because of rising demand for convenient packaging solutions in this region.

Shakti Jakhar, a lead analyst from Technavio, specializing in research on the packaging sector, says, “Consumers are looking for convenience in the consumption of edible products requiring minimum time and effort to open, carry, and store and are making a shift toward food products that are ready to eat. This is generating the demand for safe packaging solutions as consumers perceive the information about ingredients and calories present on the packaging very carefully.”

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The top three emerging trends driving the printing market for packaging in the Americas according to Technavio research analysts are:

  • Rising demand for retail-ready packaging
  • Increasing demand for colored inks
  • Growing developments by vendors

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Rising demand for retail-ready packaging (RRP)

RRP is the kind of packaging that is easily identified by the consumers. Thus, it requires clearly printed information along with an aesthetic appeal to attract customers quickly. It includes die-cut display boxes, shrink-wrapped trays, and modified cases.

“With a rising demand for RRP, there is a growing demand for printing used for such types of packaging. The RRP market in the Americas is expected to grow at a CAGR of almost 4% during the forecast period. While the RRP market in the Americas is growing, vendors are making efforts to generate printing solutions for RRP,” according to Shakti.

Increasing demand for colored inks

With a rising focus on the appearance of the packaging, there is a strong demand for colored inks used in the printing of the packaging. Vendors are innovating environment-friendly and efficient colored ink solutions, thereby positively impacting the growth of the printing market for packaging in the Americas. This is because, lately, consumers pursue eco-friendly and cost-effective solutions, thereby boosting the vendors to offer customer-driven solutions.

In 2016, Videojet, a printing manufacturer, introduced eco-friendly colored inks for the global food and beverage packaging industry. This reduces the amount of packaging waste generated and hence increases the productivity.

Growing developments by vendors

Developments by vendors operative in the printing market for packaging in the Americas are on the rise, thereby contributing to the growth of the market. Such developments aid vendors in adopting innovative technologies that result in competitive advantage.

Effective development of latest ideas and innovations is crucial to a company, to introduce new and improved products and services to the market, advance its processes, increase efficiency, and improve its profitability. Vendors are continuously focusing on developments so as to foster the growth of their business and strengthen their market position.

The key vendors are as follows:

  • A B Graphic International
  • HP
  • Landa
  • Xeikon

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