Lounge Lizard New York Website Design Shares 3 E-commerce Benefits of Deep Machine Learning

LONG ISLAND, N.Y., Oct. 18, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York website design company, - within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Deep machine learning is having a big and very positive impact on modern content marketing, user experiences, and a business's ability to acquire, convert and retain customers. The impact of this technology is very apparent in the e-commerce world, and its implementation will only increase as the technology evolves and as brands see the amazing value in it. Lounge Lizard New York Website Design shares three e-commerce benefits of deep machine learning.

    1. Hyper-targeted outreach results in increased traffic and conversion Deep
       machine learning enables hyper-targeted outreach of ads, content
       marketing, and promotional and content re-engagement with those already
       within your customer base. Deep machine learning gathers user data to
       engage the audience with highly relevant information based on historical
       information such as previous purchases, social media engagement, and
       other digital footprints. This relevant ad and content targeting results
       in qualified outreach that leads to increased traffic flow and customer
       conversions. By segmenting and personalizing outreach efforts based on
       varying audiences and their needs and interests, audience impressions
       become more effective to encourage user action versus becoming
       white-noise. From the consumer's perspective, targeted and segmented
       marketing provides great value because it makes their life easier.
       Imagine the last time a shopper was on a website they purchased vitamins.
       Then afterward, they received promotional information about additional
       vitamins on sale or a new juicing machine that became available, or they
       received informational content such as an article about important
       nutrients for a healthy lifestyle. These methods of outreach would
       provide value to the user, re-engage them, and have a much higher
       probability of leading that consumer back to the website to purchase.
       Deep machine learning can be implemented to learn from and reach new
       customers through search engines, social media, and other digital
       environments as well as to collect data and re-engage existing users.
    2. Improved engagement results in better retention Since deep machine
       learning provides more relevant returns for users it results in a better
       customer experience. Along with hyper-targeted ad and content placement,
       deep machine learning enables capabilities such as relevant product
       suggesting during shopping experiences, data-based human behavior
       predictions to improve the efficiency and design of sights for consumer
       use, and human context deciphering, which can greatly improve UX through
       quicker and easier searches for relevant returns. Deep machine learning's
       highly personalized information delivery, ease of searching, and
       user-behavior-centric focus provides a superior customer experience that
       leads to better customer retention.
    3. Leveraged consumer insights drive life-like sales assistance to increase
       transaction amounts   Deep machine learning not only boosts conversion
       through relevant outreach, search results, and elevated consumer
       experiences, but it can also boost the average amount of items purchased
       and amount the consumer spends per transaction. With product preference,
       online user-behavior, and historical transactions at a brand's fingertips
       through machine learning, brand's can provide AI assistance that suggests
       related and highly relevant items, just as a human sales associate would
       in a brick and mortar location. Instead of a sales associate asking
       questions to uncover shopper's needs to provide appropriate solutions,
       deep machine learning enables businesses to gather data that answers
       those questions and provides qualified product suggestions to build the
       sale. As opposed to human sales support, deep machine learning data when
       applied to AI such as e-commerce chatbots provides a consistent
       experience to all users efficiently without needing to maintain a large
       staff to do so.

Lounge Lizard Top Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard