Nonwovens in the US by Product and Market, 7th Edition
NEW YORK, Oct. 30, 2017 /PRNewswire/ -- About two-thirds of new growth in this period will be associated with nonwovens' use in the production of disposable goods such as wipes, diapers, and medical supplies. Nonwovens dominate in these and many other single- or limited-use products, favored for their low cost, light weight, and versatile formulation and performance possibilities. In addition, the nonwoven content of these disposable products tends to be high, making these markets especially beneficial to growth in the nonwovens market.
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Key Findings in the Nonwovens Study:
Market Growth will Benefit Nonwovens in Construction & Electronics
In some markets, growth in nonwovens sales will be driven by market trends in addition to continued market penetration. For example, nonwovens used in roofing materials, house wrap, and geotextiles will benefit from strong growth in construction activities. Similarly, nonwoven battery separators will see gains following the expansion in production of high-performance batteries such as lithium-ion types. Building acoustics also offer the prospect of a relatively untapped market in which nonwovens perform well, although this market remains small.
Product Development & Price Growth Make for Higher Market Value
The technologies going into nonwovens, such as microfibers and nanofibers, spunmelt web formation, and thermal web bonding, continue to improve with ongoing research and development. As these technologies make for increasingly value-added and high-performance nonwovens, growth in product pricing contributes to higher overall market value. For example, meltblown nonwovens are costly, due to the energy requirements of their production process. Nevertheless, investments into meltblown technology are on the rise, as these materials have proven effective in applications such as filtration and acoustics.
Imports of End-Use Products Restrain Growth for US Nonwovens
Since US demand for nonwovens relies on the domestic manufacture of products that contain nonwovens, the foreign production and importing of these finished products limits the size and future growth of the nonwovens market. In several major markets, including personal hygiene products, medical supplies, electronics, and motor vehicles, much of the United States' demand is met by foreign production, with imports increasing faster than domestic production. In a highly globalized industry, gains in nonwovens sales are therefore restrained by competition with the low-wage labor of developing countries such as China.
Study Coverage
This study presents historical demand data (2006, 2011, 2016) and forecasts (2021) by product (spunmelt, carded, wetlaid, and airlaid) and market (disposables and nondisposables). Disposables markets include consumer, filtration, and medical markets. Nondisposables markets include construction, electrical and electronics, motor vehicle, furnishings, and carpet and rug markets. The study also evaluates raw materials consumption, company market share, and competitive analysis on industry competitors, including Kimberly-Clark, Berry Global, DuPont, Berkshire Hathaway, and Freudenberg.
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