Dec 19, 2017   SOURCE: PR NewsWire

Cake & Arrow Named Company of the Month by Insurance CIO Outlook

NEW YORK, Dec. 19, 2017 /PRNewswire/ -- Cake & Arrow, a customer experience agency providing end-to-end digital products and services that help insurance companies redefine customer experience, is proud to announce that we have been named company of the month by Insurance CIO Outlook Magazine for their December Mobile Applications and Technology Solution Providers special issue. In addition to being named company of the month, Cake & Arrow was also named one of the Top 10 Mobile Applications and Technology Solution Providers of 2017.

"Being recognized as a leading mobile application and technology solution provider to the insurance industry is an honor," said Alex Schmelkin, co-founder and CEO of Cake & Arrow. "What makes our work in the industry unique is that we are doing more than designing apps. We are helping insurance carriers think about the entire end-to-end digital user experience, including how mobile applications and other technology solutions fit into the customer journey and enable insurance carriers to get closer to their customers. Our goal is that every project we work on, whether it be a mobile app for purchasing insurance or a sales enablement platform for agents, makes the process of buying and selling insurance easier for everyone involved and more profitable for the carrier, while working as a catalyst for a carrier's digital transformation."

Over the past year, Cake & Arrow has continued to expand its insurance practice, moving beyond mobile application development to include Customer Experience & Product strategy. Cake & Arrow is actively partnering with leading insurance carriers on global initiatives spanning life, P&C, group benefits and specialty insurance, offering services to the industry including:

    --  Deep Customer Research
    --  User Experience Design
    --  Rapid Prototyping
    --  Test & Learn Methodology
    --  Organizational Transformation
    --  Design Thinking & Ideation Workshops

To learn more about Cake & Arrow's work in the insurance industry, you can read the full profile in this month's issue of CIO Insurance Outlook, entitled Cake & Arrow: Rethinking the Digital User Experience. A link to the article can be found here.

About Cake & Arrow
Cake & Arrow is a customer-experience agency who partners with insurance companies. We're leading global digital initiatives with MetLife, ProSight, among others, for launches that span life, group benefits, P&C, and specialty. We use customer data to achieve results, focusing on increasing policy renewals, driving profitable growth, and creating digital experiences to get carriers closer to customers and allow for more self-service.

Media contact:
Emily Smith
187737@email4pr.com
646.738.6179

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SOURCE Cake & Arrow