Jan 8, 2018   SOURCE: BusinessWire

Global Automotive Cabin Insulation Market Driven by Premium Features Across Standard Segments | Technavio

Technavio market research analysts forecast the global automotive cabin insulation market to grow at a CAGR close to 6% during the forecast period, according to their latest report.

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Technavio has published a new market research report on the global automotive cabin insulation marke ...

Technavio has published a new market research report on the global automotive cabin insulation market 2017-2021 under their automotive library. (Graphic: Business Wire)

The report further segments the global automotive cabin insulation market by vehicle type (high-performance vehicle, SUV, and premium vehicles) and by geography (the Americas, APAC, and EMEA).

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Technavio analysts highlight the following three market drivers that are contributing to the growth of the global automotive cabin insulation market:

  • Increasing demand for premium features across standard segments
  • Increasing demands for SUV and premium vehicles
  • Lightweight material options for efficient insulation

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Increasing demand for premium features across standard segments

Automotive manufacturers compete aggressively in the mass volume segment of vehicles. This has encouraged the OEMs to introduce many optional features in the standard segments with upgrade features. When a consumer is buying a vehicle, the occupant cabin is the most important aspect to influence purchase decision after vehicle cost and engine efficiency. Sales increase when premium cabin features are found in optional models of the standard and medium segment vehicles.

According to Amey Vikram, a lead analyst at Technavio for automotive components research, “To understand the progress of luxury features in the lower segments of mass vehicles, features such as automatic rain sensing wipers, rear view cameras, premium cabin insulation, and automatic dimming headlamps can be considered as a few examples. One of the key drivers for innovations and opportunities in the market is the higher penetration of premium cabin installations in the mass segment vehicles.”

Increasing demands for SUV and premium vehicles

For major OEMs, the SUV segment has evolved into a separate vehicle research program for which they line up multiple year-over-year product launches in the category. The increasing sales of SUV are directly proportional to the rising cabin insulation market (in terms of value) as the SUV segment attracts a higher premium cost for cabin insulation. The SUV is designed with off-road capability with high traction control over multi-type terrains. For SUVs and off-road vehicles, the center of gravity is higher, and the suspension is softer, making the risk of vibration and suspension travel high.

Lightweight material options for efficient insulation

The insulation materials are measured in GSM, which is derived from the unit Denier. The material acoustics property for the final manufactured product is defined with the help of this GSM unit. As per dedicated requirements from the end-user (OEM), the semi-finished acoustic material sheets are fabricated. Intensive research is carried out to develop innovative raw materials to manufacture efficient insulation products, which is driving the insulation materials market.

“A lightweight, aerodynamic insulation material has been developed to be used in high-performance automotive vehicles. External reflective materials are used in the vehicle underbody to maintain a laminar flow. The vehicle generates less noise by ensuring low turbulence in the underbody,” says Amey.

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