Panoply Media's New Fictional Podcast Series "The Walk" Makes the Listener the Protagonist in This Action Thriller
NEW YORK, Jan. 18, 2018 /PRNewswire/ -- Panoply Media today released its latest fictional podcast, The Walk, a thriller in which the listener plays an active, first-person role as the story's main character, Walker. The show is designed to be played while walking, making you feel physically involved as you experience the action-packed podcast, but can also be enjoyed wherever you listen to on-demand audio.
The story begins in Inverness station, Scotland. Through a case of mistaken identity, "Walker" is given a vital package that could save the world. It must be couriered to Edinburgh, but all of the roads are closed to cars and the trains aren't working due to an explosion. To survive, the listener must walk with other escapees from the city, not knowing if they can trust those around them in a rapidly disintegrating situation.
Over the course of 31 episodes, the listener is encouraged to go outside or get on a treadmill and walk as the protagonist. Within each approximately 25-minute episode, the listener may walk on average 1-2 miles. The season was designed to be long enough for participants to establish healthy walking habits.
The Walk was developed by Six to Start and Naomi Alderman, creators of the best-selling mobile fitness game, Zombies, Run!, which has over 5 million players worldwide. It was funded by the UK's Department of Health and was originally created for the NHS as part of the Small Business Research Initiative competition.
"The Walk is a gripping, immersive story that lets you feel as though you're right in the middle of the action," said Andy Bowers, Chief Content Officer of Panoply Media. "Whether you listen while out on a walk of your own, during your commute, or around the house, Alderman's first-person tale makes you feel as though you're the hero of an epic adventure."
Alderman's most recent novel, The Power, was a New York Times best seller, won the Baileys Women's Prize for Fiction, and was at the top of former President Barack Obama's list of his favorite 2017 books.
Starting today, new episodes will be released every Tuesday and Thursday for the next four months.
To listen to The Walk, please subscribe or download on Apple Podcasts,or your preferred podcast app. For more information about the series, visit www.panoply.fm.
ABOUT PANOPLY MEDIA
Panoply Media produces extraordinary podcasts, provides breakthrough technology for advertisers and publishers through Megaphone, and delivers premium children's content through the Pinna app.
With over 150 shows in our network, Panoply is both a producer of and network for innovative podcast content. Panoply creates original podcasts including Family Ghosts, By The Book, and partners with influencers like Malcolm Gladwell on Revisionist History and Gretchen Rubin on Happier With Gretchen Rubin. The Panoply network includes exceptional content from Slate, The Wall Street Journal, Politico and more.
Panoply Media's advertising and publishing platform, Megaphone, provides unprecedented technology for podcast publishers and advertisers, connecting publishers with tools to monetize premium audio and connect advertisers with unparalleled access to a diverse listenership. Powered by Nielsen, our Megaphone Targeted Marketplace (MTM) allows advertisers to target more than 60,000 audience segments based on a listener's location, interests, demographic profile, purchase behaviors and more.
Pinna, is a new screen-free and ad-free storytelling app for children ages 4-12 featuring Peabody-winning original series, interactive game shows, irresistible audiobooks, and popular children's podcasts. Pinna's programs include gripping adventures, enchanting bedtime stories, lively science and history shows, and more.
Media Contact:
Sunshine Sachs
panoply@sunshinesachs.com
212-691-2800
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SOURCE Panoply Media
