Internet Marketing Agency, fishbat, Explains How to Get Your Content Marketing into Shape This Year

NEW YORK, Jan. 19, 2018 /PRNewswire-iReach/ -- Internet marketing agency, fishbat, explains how to get your content in shape for a successful year of content marketing.

Content marketing will continue it's popularity in 2018. Producing and promoting relevant, useful, and informative content is now a must for businesses who wish to remain competitive. Award-winning internet marketing agency, fishbat, explains how to get in shape for a successful year of content marketing.

Step-by-Step Guide to Get Your Body of Content in Shape for Content Marketing

Everything about content--from production to promotion--should be planned. Yet, a surprisingly large number of businesses fail to plan this crucial aspect of their marketing. So, if you take the time to plan content production and promotion, you'll be ahead of the curve. You'll also have more time to measure the success of your content. As a result, you'll be able to tweak existing content before it is published to cultivate more favorable impressions.

To get started, follow these steps:

Audit and update existing content

If you have existing content, look at which pieces/posts were most popular. Update all of your existing content until each piece contains features and information that resonate with your audiences.

Create value-forward content

If you don't have any content, you'll need to create content. Create as many pieces/posts as possible so that you can get ahead. Enlist the help of a writer to create a years worth of content in a few months.

When you create content, create it for your audience. Ask yourself questions to get started. What do typical audience members look like? What is the demographic? What do they want? What do they need? What keeps them up at night?

All content should be created to address the needs and preferences of your specific audience.

Informative content does better than promotional material. So, make sure your content provides your audience with valuable information. List posts and how-to posts tend to fair quite well.

Organize content

Once you have at least a month of ready-to-schedule content, you can start to organize it.

Organize blog posts and videos using an editorial calendar. Organize social content using a social media calendar.

Several downloadable calendar templates are available on the web. Marketing agencies will create these for you. But, businesses can also use excel to create content calendars. Choose or create a content caledar that works for you. There's no right or wrong when it comes to the tool or template you use to create your calendars.

In your calendar, begin by listing significant events (holidays, product launches, etc.). Then, plan which content you'll promote at these times.

Next, determine how often you will post. To be effective, you should aim to post no less than two blog posts per week. And, you should post more frequently on social media. Fill in the rest of your content to match your posting frequency.

At this point, you'll also want to create a process for ongoing content creation. No matter how far ahead you are, you'll want to have more content in the pipeline.

Automate posting

After your content is scheduled, it's time to automate posting. An array of software options are available to assist you with this aspect of content marketing. Take a look at what's out there and select the one that best meets your needs.

ABOUT FISHBAT

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat