fishbat Lists Five Ways Security Seals Manufacturers can Expand Audience Reach
PATCHOGUE, N.Y., Jan. 25, 2018 /PRNewswire-iReach/ -- fishbat is a leading internet marketing company. They provide digital marketing strategies to help manufacturers such as security seals companies expand their audience reach.
B2B and B2C companies need to approach marketing differently. Security seal businesses fall under the B2B category and can thus be more selective about where and how they market. Award-winning Internet marketing agency, fishbat, lists five ways security seals manufacturers can efficiently expand their reach:
1. Become a thought leader in your industry. The majority of B2B companies produce content to gain recognition as an industry thought leader. Content marketing is one of the most effective ways to expand your reach, so don't ignore it. Focus on producing content that is engaging and authoritative. Your primary content marketing goal should be to position yourself as a recognized expert. If you achieve this goal, prospects will skip the vetting process and come to you ready to buy when they need your services.
2. Focus on platforms that work for your industry. B2B companies do not need to post on every platform. In fact, only a few social media platforms are likely to be useful. This means you can focus intently on mastering one or two marketing channels and still see results. fishbat recommends that security seals companies use social platforms specializing in B2B connections. They also suggest taking advantage of sponsored advertising methods on such platforms as many B2B companies see increases in reach, audience engagement, and other essential metrics such as inquiries when using sponsored advertising on B2B networking platforms.
3. Focus on SEO. Include keywords in your content and produce keyword-rich content regularly. If you're unsure of which keywords to use, an SEO agency can help. Selecting a handful of keywords that are well-matched to your goals, products, and services is an investment in a stronger marketing campaign--a campaign that will generate better results, faster.
4. Be consistent. Buyers, regardless of industry, go through a process. They'll first seek information. Then, they'll evaluate options. And, finally, when they're ready to buy, they'll reach out to a sales rep. Therefore, it is essential that buyers come across consistent messaging and branding at every stage of this process as consistently is what builds trust and credibility.
5. Focus on providing value, service, and trust-- not conversions. Emotions influence B2C buyers more than B2B buyers. Therefore, your marketing needs to focus on value, service, and trust. Avoid hard-sell language. Speak to features and benefits. Address the human value of your product--that is, how does your product improve the life of the business person buying it? Two fatal flaws frequently seen in B2B content are the absence of a discussion of benefits (B2B companies tend to focus too heavily on features) and the failure to speak to the split personality of the business buyer (business buyers want to help their company, but they also want to benefit themselves).
About fishbat: fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses, like American Casting & Manufacturing Security Tags Company, with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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SOURCE fishbat
