HubSpot Reports Strong Q4 and Full Year 2017 Results

CAMBRIDGE, Mass., Feb. 13, 2018 /PRNewswire/ -- HubSpot, Inc. (NYSE: HUBS), a leading CRM, marketing, sales and customer experience platform, today announced financial results for the fourth quarter and full year ended December 31, 2017. The company also announced today that John Kinzer, its Chief Financial Officer, will be leaving at the end of 2018. The Company has initiated a search for a new CFO, and Mr. Kinzer will work to ensure a smooth transition of his duties once a new CFO is appointed.

"On behalf of the entire HubSpot team, I want to thank John for his many contributions since joining the company in 2013. He was an instrumental part of our successful transition from a private to a public company and our success in scaling up our business," said Brian Halligan, HubSpot Co-founder and CEO. "We will miss him following his departure and wish him the best."

"My more than four years at HubSpot have been an amazing experience, working with a very talented group of people to help our customers grow better, and building a big business in the process," said Kinzer. "Heading into 2018 HubSpot has never been on stronger footing, and I look forward to ensuring a smooth transition in the coming months."

Financial Highlights:

Revenue

Fourth Quarter 2017:

    --  Total revenue was $106.5 million, up 39% compared to the fourth quarter
        of 2016.
    --  Subscription revenue was $101.7 million, up 40% compared to the fourth
        quarter of 2016.
    --  Professional services and other revenue was $4.8 million, up 20%
        compared to the fourth quarter of 2016.

Full Year 2017:

    --  Total revenue was $375.6 million, up 39% compared to 2016.
    --  Subscription revenue was $356.7 million, up 40% compared to 2016.
    --  Professional services and other revenue was $18.9 million, up 17%
        compared to 2016.

Operating Income (Loss)

Fourth Quarter 2017:

    --  GAAP operating margin was (8.9%) for the quarter, compared to (18.1%) in
        the fourth quarter of 2016.
    --  Non-GAAP operating margin was 4.1% for the quarter, an improvement of
        approximately 10 percentage points from (5.9%) in the fourth quarter of
        2016.
    --  GAAP operating loss was ($9.4) million for the quarter, compared to
        ($13.8) million in the fourth quarter of 2016.
    --  Non-GAAP operating income was $4.3 million for the quarter, compared to
        a loss of ($4.5) million in the fourth quarter of 2016. Non-GAAP
        operating income (loss) excludes stock-based compensation expense,
        amortization of acquired intangible assets, and acquisition related
        expenses.

Full Year 2017:

    --  GAAP operating margin was (10.7%) for 2017, compared to (16.5%) in 2016.
    --  Non-GAAP operating margin was 2.3% for 2017, an improvement of
        approximately 6.7 percentage points from (4.4%) in 2016.
    --  GAAP operating loss was ($40.1) million for 2017, compared to ($44.7)
        million in 2016.
    --  Non-GAAP operating income was $8.6 million in 2017, compared to a loss
        of ($11.9) million in 2016. Non-GAAP operating income (loss) excludes
        stock-based compensation expense, amortization of acquired intangible
        assets, and acquisition related expenses.

Net Income (Loss)

Fourth Quarter 2017:

    --  GAAP net loss was ($11.5) million, or ($0.31) per basic and diluted
        share for the quarter, compared to ($13.8) million, or ($0.39) per basic
        and diluted share, in the fourth quarter of 2016.
    --  Non-GAAP net income was $4.6 million, or $0.12 per basic and diluted
        share for the quarter, compared to a net loss of ($4.5) million, or
        ($0.13) per basic and diluted share, in the fourth quarter of 2016.
        Non-GAAP net income (loss) per share excludes stock-based compensation
        expense, amortization of acquired intangible assets, acquisition related
        expenses, non-cash interest expense for amortization of debt discount
        and debt issuance costs, and the deferred income tax benefit from
        convertible notes and business combination.
    --  Fourth quarter weighted average basic and diluted shares outstanding for
        GAAP net loss per share was 37.4 million, compared to 35.7 million basic
        and diluted shares in the fourth quarter of 2016.
    --  Fourth quarter weighted average basic and diluted shares outstanding for
        non-GAAP net income per share was 37.4 million and 40.0 million,
        respectively, compared to 35.7 million weighted average basic and
        diluted shares in the fourth quarter of 2016.

Full Year 2017:

    --  GAAP net loss was ($39.7) million, or ($1.08) per basic and diluted
        share for 2017, compared to ($45.6) million, or ($1.29) per basic and
        diluted share, in 2016.
    --  Non-GAAP net income was $9.8 million, or $0.27 per basic share and $0.25
        per diluted share for 2017, compared to a net loss of ($12.8) million,
        or ($0.36) per basic and diluted share, in 2016. Non-GAAP net income
        (loss) per share excludes stock-based compensation expense, amortization
        of acquired intangible assets, acquisition related expenses, non-cash
        interest expense for amortization of debt discount and debt issuance
        costs, and the deferred income tax benefit from convertible notes and
        business combination.
    --  2017 weighted average basic and diluted shares outstanding for GAAP net
        loss per share was 36.8 million, compared to 35.2 million basic and
        diluted shares in 2016.
    --  2017 weighted average basic and diluted shares outstanding for non-GAAP
        net income per share was 36.8 million and 38.8 million, respectively,
        compared to 35.2 million weighted average basic and diluted in 2016.

Balance Sheet and Cash Flow

    --  The company's cash, cash equivalents and investments balance was $535.7
        million as of December 31, 2017.
    --  During the fourth quarter, the company generated $7.0 million of free
        cash flow compared to using ($1.7) million of free cash flow during the
        fourth quarter of 2016.
    --  During the full year, the company generated $22.3 million of free cash
        flow compared to using ($2.2) million during the full year 2016.

Additional Recent Business Highlights

    --  Grew total customers to 41,593 at December 31, 2017, up 48% from
        December 31, 2016.
    --  Total average subscription revenue per customer was $10,255 during the
        fourth quarter of 2017.

"2017 was another exciting year for HubSpot. We made great strides in building out our freemium model, found more ways to delight our customers and continued our evolution from a single product application company to a front office suite with the goal of becoming the growth platform for SMB's," said Halligan. "As we head into 2018, I think we have a clear set of plays in place that will set us up for continued success into the future."

Business Outlook
Based on information available as of February 13, 2018, HubSpot is issuing guidance for the first quarter and full year of 2018 as indicated below.

First Quarter 2018:

    --  Total revenue is expected to be in the range of $109.2 million to $110.2
        million.
    --  Non-GAAP operating income is expected to be in the range of $4.0 million
        to $5.0 million. This excludes stock-based compensation expense of
        approximately $15.2 million, amortization of acquired intangible assets
        of approximately $50 thousand, and acquisition related expenses of
        approximately $800 thousand.
    --  Non-GAAP net income per common share is expected to be in the range of
        $0.10 to $0.12. This excludes stock-based compensation expense of
        approximately $15.2 million, amortization of acquired intangible assets
        of approximately $50 thousand, acquisition related expenses of
        approximately $800 thousand, and non-cash interest expense for the
        amortization of debt discount and debt issuance costs of approximately
        $4.9 million. This assumes approximately 40.3 million weighted average
        diluted shares outstanding.

Full Year 2018:

    --  Total revenue is expected to be in the range of $481 million to $485
        million.
    --  Non-GAAP operating income is expected to in be in the range of $20.0
        million to $24.0 million. This excludes stock-based compensation expense
        of approximately $76.0 million, amortization of acquired intangible
        assets of approximately $200 thousand, and acquisition related expenses
        of approximately $2.7 million.
    --  Non-GAAP net income per common share is expected to be in the range of
        $0.51 to $0.59. This excludes stock-based compensation expense of
        approximately $76.0 million, amortization of acquired intangible assets
        of approximately $200 thousand, acquisition related expenses of
        approximately $2.7 million, and non-cash interest expense for the
        amortization of debt discount and debt issuance costs of approximately
        $20.3 million. This assumes approximately 40.7 million weighted average
        diluted shares outstanding.

HubSpot's estimates of stock-based compensation, amortization of acquired intangible assets, and acquisition-related expenses in future periods assume, among other things, the occurrence of no additional acquisitions, investments or restructurings, and no further revisions to stock-based compensation and related expenses.

Conference Call Information
HubSpot will host a conference call on Tuesday, February 13, 2018 at 4:30 p.m. Eastern Time (ET) to discuss the company's fourth quarter and full-year financial results and its business outlook. To access this call, dial (866) 393-4306 (domestic) or (734) 385-2616 (international). The conference ID is 9863059. Additionally, a live webcast of the conference call will be available in the "Investors" section of HubSpot's website at www.hubspot.com.

Following the conference call, a replay will be available at (855) 859-2056 (domestic) or (404) 537-3406 (international). The replay pass code is 9863059. An archived webcast of this conference call will also be available in the "Investors" section of HubSpot's website at www.hubspot.com.

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot
HubSpot is a leading CRM, marketing, sales, and customer experience platform. Over 41,500 total customers in over 90 countries use HubSpot's award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Learn more at www.hubspot.com.

The tables at the end of this press release include a reconciliation of GAAP to non-GAAP operating income (loss), operating margin, subscription margin, expense, expense as a percentage of revenue, net income (loss), and free cash flow for the three months and year ended December 31, 2017 and 2016. An explanation of these measures is also included below under the heading "Non-GAAP Financial Measures."

Cautionary Language Concerning Forward-Looking Statements
This press release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management's expectations of future financial and operational performance and operational expenditures, expected growth, and business outlook, including our financial guidance for the first fiscal quarter and full year 2018; statements regarding the announced leadership transition; and statements regarding our ability to achieve continued success into the future. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, our history of losses, our ability to retain existing customers and add new customers, the continued growth of the market for an inbound platform; our ability to differentiate our platform from competing products and technologies; our ability to manage our growth effectively to maintain our high level of service; our ability to maintain and expand relationships with our marketing agency and sales partners; our ability to successfully acquire and integrate companies and assets; our ability to successfully recruit and retain highly-qualified personnel; the price volatility of our common stock, and other risks set forth under the caption "Risk Factors" in our Quarterly Report on Form 10-Q filed on November 1, 2017 and our other SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.


    Consolidated Balance
     Sheets

    (in thousands)


                            December 31,           December 31,

                                    2017                    2016
                                    ----                    ----

    Assets

    Current assets:

    Cash and cash
     equivalents                           $87,680                  $59,702

    Short-term investments                 416,663                   54,648

    Accounts receivable-
     net of allowance for
     doubtful accounts of
     $638                                   60,676                   38,984
    and $617 at December
     31, 2017 and 2016,
     respectively

    Deferred commission
     expense                                13,343                    9,025

    Restricted cash                          4,757                      162

    Prepaid hosting costs                    4,964                    5,299

    Prepaid expenses and
     other current assets                   14,418                    8,433
                                            ------                    -----

    Total current assets                   602,501                  176,253

    Long-term investments                   31,394                   35,718

    Property and equipment,
     net                                    43,294                   30,201

    Capitalized software
     development costs, net                  8,760                    6,523

    Restricted cash                            347                      321

    Other assets                             4,617                      950

    Intangible assets, net                   6,312                       16

    Goodwill                                14,950                    9,773
                                            ------                    -----

    Total assets                          $712,175                 $259,755
                                          ========                 ========

    Liabilities and
     stockholders' equity

    Current liabilities:

    Accounts payable                        $4,657                   $4,350

    Accrued compensation
     costs                                  16,329                   11,415

    Other accrued expenses                  20,430                   16,192

    Deferred revenue                       136,880                   95,426
                                           -------                   ------

    Total current
     liabilities                           178,296                  127,383

    Deferred rent, net of
     current portion                        18,868                   10,079

    Deferred revenue, net
     of current portion                      2,277                    1,171

    Other long-term
     liabilities                             3,927                    2,422

    Convertible senior
     notes                                 298,447                        -
                                           -------                      ---

    Total liabilities                      501,815                  141,055
                                           -------                  -------

    Stockholders' equity:

    Common stock                                38                       36

    Additional paid-in
     capital                               496,461                  365,444

    Accumulated other
     comprehensive loss                       (57)                   (864)

    Accumulated deficit                  (286,082)               (245,916)
                                          --------                 --------

    Total stockholders'
     equity                                210,360                  118,700
                                           -------                  -------

    Total liabilities and
     stockholders' equity                 $712,175                 $259,755
                                          ========                 ========


    Consolidated Statements of Operations

    (in thousands, except per share data)


                                          Three Months Ended            Year Ended
                                             December 31,              December 31,
                                             ------------              ------------

                                                        2017           2016                2017 2016
                                                        ----           ----                ---- ----

    Revenues:

    Subscription                                              $101,697                 $72,418          $356,727     $254,775

    Professional services and other                              4,844                   4,026            18,885       16,192
                                                                 -----                   -----            ------       ------

    Total revenue                                              106,541                  76,444           375,612      270,967
                                                               -------                  ------           -------      -------

    Cost of Revenues:

    Subscription                                                14,729                  11,632            51,563       41,182

    Professional services and other                              6,327                   5,255            24,166       20,683
                                                                 -----                   -----            ------       ------

    Total cost of revenues                                      21,056                  16,887            75,729       61,865
                                                                ------                  ------            ------       ------

    Gross profit                                                85,485                  59,557           299,883      209,102
                                                                ------                  ------           -------      -------

    Operating expenses:

    Research and development                                    22,286                  12,815            70,373       45,997

    Sales and marketing                                         57,575                  47,116           212,859      162,647

    General and administrative                                  15,057                  13,446            56,787       45,120
                                                                ------                  ------            ------       ------

    Total operating expenses                                    94,918                  73,377           340,019      253,764
                                                                ------                  ------           -------      -------

    Loss from operations                                       (9,433)               (13,820)         (40,136)    (44,662)
                                                                ------                 -------           -------      -------

    Other (expense) income:

    Interest income                                              1,526                     262             3,837          854

    Interest expense                                           (5,234)                      -         (13,181)       (265)

    Other expense                                                (308)                   (56)            (559)       (956)
                                                                  ----                     ---              ----         ----

    Total other (expense) income                               (4,016)                    206           (9,903)       (367)
                                                                ------                     ---            ------         ----

    Loss before income tax benefit
     (expense)                                                (13,449)               (13,614)         (50,039)    (45,029)

    Income tax benefit (expense)                                 1,914                   (215)           10,325        (533)
                                                                 -----                    ----            ------         ----

    Net loss                                                 $(11,535)              $(13,829)        $(39,714)   $(45,562)
                                                              ========                ========          ========     ========

    Net loss per share, basic and
     diluted                                                   $(0.31)                $(0.39)          $(1.08)     $(1.29)

    Weighted average common shares
     used in                                                    37,385                  35,672            36,827       35,197
    computing basic and diluted net
     loss per share:


    Consolidated Statements of Cash Flows

    (in thousands)


                                                  Three Months Ended            Year Ended
                                                     December 31,              December 31,
                                                     ------------              ------------

                                                                2017           2016                2017 2016
                                                                ----           ----                ---- ----

    Operating Activities:

    Net loss                                                         $(11,535)              $(13,829)        $(39,714)   $(45,562)

    Adjustments to reconcile net loss to net cash
     and cash
    equivalents provided by operating activities

    Depreciation and amortization                                        4,663                   3,185            15,786       11,177

    Stock-based compensation                                            12,898                   9,274            47,317       32,675

    Deferred income tax (benefit) expense                              (2,421)                     32          (11,546)       (133)

    Amortization of debt discount and issuance
     costs                                                               4,884                       -           12,366            -

    (Accretion) amortization of bond discount
     premium                                                             (829)                    100           (1,576)         647

    Non-cash rent expense                                                  696                   1,275             5,039        3,968

    Unrealized currency translation                                        209                     227             (139)          81

    Changes in assets and liabilities

    Accounts receivable                                               (11,670)                (8,959)         (20,180)    (14,099)

    Prepaid expenses and other assets                                    (225)                (2,740)          (5,588)     (6,126)

    Deferred commission expense                                        (1,993)                  (373)          (4,004)       (453)

    Accounts payable                                                     (456)                    250             1,100          983

    Accrued expenses                                                     1,357                     267             8,195        4,004

    Deferred rent                                                         (22)                   (32)            3,559        (107)

    Deferred revenue                                                    18,438                  13,596            38,999       32,311
                                                                        ------                  ------            ------       ------

    Net cash and cash equivalents provided by
     operating                                                          13,994                   2,273            49,614       19,366
    activities


    Investing Activities:

    Purchases of investments                                         (317,373)                (7,808)        (890,009)    (52,131)

    Maturities and sales of investments                                220,600                   7,452           533,660       50,840

    Purchases of property and equipment                                (5,187)                (2,439)         (20,276)    (15,789)

    Capitalization of software development costs                       (1,765)                (1,576)          (7,071)     (5,749)

    Acquisition of a business and purchase of
     technology                                                              -                      -          (9,415)           -

    Purchase of strategic investments                                    (700)                      -          (3,500)           -

    Restricted cash                                                          -                  (128)          (4,586)       (128)
                                                                           ---                   ----            ------         ----

    Net cash and cash equivalents used in
     investing                                                       (104,425)                (4,499)        (401,197)    (22,957)
    activities


    Financing Activities:

    Employee taxes paid related to the net share
     settlement of                                                     (1,265)                  (548)          (4,419)     (2,368)
    stock-based awards

    Proceeds related to the issuance of common
     stock under stock plans                                             2,677                   2,439            13,086       11,584

    Proceeds from issuance of convertible notes,
     net of issuance costs                                                   -                      -          389,233            -
    paid of $10,767

    Purchase of note hedge related to convertible
     notes                                                                   -                      -         (78,920)           -

    Proceeds from the issuance of warrants
     related to convertible notes,                                           -                      -           58,880            -
    net of issuance costs paid of $200

    Repayment of capital lease obligations                               (267)                  (215)          (1,054)       (743)
                                                                          ----                    ----            ------         ----

    Net cash and cash equivalents provided by
     financing                                                           1,145                   1,676           376,806        8,473
    activities


    Effect of exchange rate changes on cash                                223                 (1,187)            2,755        (760)
                                                                           ---                  ------             -----         ----

    Net (decrease) increase in cash and cash
     equivalents                                                      (89,063)                (1,737)           27,978        4,122

    Cash and cash equivalents, beginning of
     period                                                            176,743                  61,439            59,702       55,580
                                                                       -------                  ------            ------       ------

    Cash and cash equivalents, end of period                           $87,680                 $59,702           $87,680      $59,702
                                                                       =======                 =======           =======      =======


    Reconciliation of non-
     GAAP operating income Three Months Ended           Year Ended
    (loss) and operating
     margin                   December 31,             December 31,
                              ------------             ------------

                                         2017          2016                2017 2016
                                         ----          ----                ---- ----

    (in thousands, except
     percentages)


    GAAP operating loss                       $(9,433)              $(13,820)        $(40,136)   $(44,662)

    Stock-based
     compensation                               12,898                   9,274            47,317       32,675

    Amortization of
     acquired intangible
     assets                                         50                      20               103           84

    Acquisition related
     expenses                                      827                       -            1,266            -
                                                   ---                     ---            -----          ---

    Non-GAAP operating
     income (loss)                              $4,342                $(4,526)           $8,550    $(11,903)
                                                ======                 =======            ======     ========


    GAAP operating margin                       (8.9%)                (18.1%)          (10.7%)     (16.5%)

    Non-GAAP operating
     margin                                       4.1%                 (5.9%)             2.3%      (4.4%)


    Reconciliation of non-
     GAAP net income
     (loss)                Three Months Ended            Year Ended
                              December 31,              December 31,
                              ------------              ------------

                                         2017           2016                2017 2016
                                         ----           ----                ---- ----

    (in thousands, except
     per share amounts)


    GAAP net loss                             $(11,535)              $(13,829)        $(39,714)   $(45,562)

    Stock-based
     compensation                                12,898                   9,274            47,317       32,675

    Amortization of
     acquired intangibles                            50                      20               103           84

    Acquisition related
     expenses                                       827                       -            1,266            -

    Amortization of debt
     discount and debt
     issuance costs                               4,884                       -           12,367            -

    Deferred income tax
     benefit from
     convertible notes and                      (2,480)                      -         (11,573)           -
    business combination


    Non-GAAP net income
     (loss)                                      $4,644                $(4,535)           $9,766    $(12,803)
                                                 ======                 =======            ======     ========


    Non-GAAP net income
     (loss) per share:

    Basic                                         $0.12                 $(0.13)            $0.27      $(0.36)

    Diluted                                       $0.12                 $(0.13)            $0.25      $(0.36)

    Shares used in non-
     GAAP per share
     calculations

    Basic                                        37,385                  35,672            36,827       35,197

    Diluted                                      39,978                  35,672            38,798       35,197


    Reconciliation of non-GAAP expense and expense as a percentage of revenue

    (in thousands, except percentages)

                                                                                                                          Three Months Ended December 31,
                                                                                                                          -------------------------------

                                                                                                                              2017                                                                   2016
                                                                                                                              ----                                                                   ----

                                                                                                    COS, Prof.   R&D    S&M                      G&A                     COS,     COS, Prof.     R&D      S&M         G&A
                                                                                   COS,
                                                                               Subscription         services &                                                       Subscription services &
                                                                                                       other                                                                        other

    GAAP expense                                                                            $14,729              $6,327              $22,286                  $57,575                    $15,057              $11,632            $5,255        $12,815          $47,116          $13,446

    Stock -based
     compensation                                                                             (203)              (620)             (3,803)                 (5,127)                   (3,145)               (149)            (402)       (2,457)         (3,984)         (2,282)

    Amortization of
     acquired
     intangibles                                                                               (50)                  -                   -                       -                         -                (13)                -             -             (7)               -

    Acquisition related
     expenses                                                                                     -                  -               (827)                       -                         -                   -                -             -               -               -
                                                                                                ---                ---                ----                      ---                       ---                 ---              ---           ---             ---             ---

    Non-GAAP expense                                                                        $14,476              $5,707              $17,656                  $52,448                    $11,912              $11,470            $4,853        $10,358          $43,125          $11,164
                                                                                            =======              ======              =======                  =======                    =======              =======            ======        =======          =======          =======


    GAAP expense as a
     percentage of
     revenue                                                                                  13.8%               5.9%               20.9%                   54.0%                     14.1%               15.2%             6.9%         16.8%           61.6%           17.6%

    Non-GAAP expense as
     a percentage of
     revenue                                                                                  13.6%               5.4%               16.6%                   49.2%                     11.2%               15.0%             6.3%         13.5%           56.4%           14.6%




                                                                                                                        Year Ended December 31,
                                                                                                                        -----------------------

                                                                                                                              2017                                                                   2016
                                                                                                                              ----                                                                   ----

                                                                                   COS,             COS, Prof.   R&D    S&M                      G&A                     COS,     COS, Prof.     R&D      S&M         G&A
                                                                              Subscription          services &                                                       Subscription services &
                                                                                                       other                                                                        other

    GAAP expense                                                                            $51,563             $24,166              $70,373                 $212,859                    $56,787              $41,182           $20,683        $45,997         $162,647          $45,120

    Stock -based
     compensation                                                                             (658)            (2,327)            (12,816)                (19,016)                  (12,500)               (512)          (1,640)       (8,828)        (13,352)         (8,343)

    Amortization of
     acquired
     intangibles                                                                               (96)                  -                   -                     (7)                         -                (57)                -             -            (27)               -

    Acquisition related
     expenses                                                                                     -                  -             (1,266)                       -                         -                   -                -             -               -               -
                                                                                                ---                ---              ------                      ---                       ---                 ---              ---           ---             ---             ---

    Non-GAAP expense                                                                        $50,809             $21,839              $56,291                 $193,836                    $44,287              $40,613           $19,043        $37,169         $149,268          $36,777
                                                                                            =======             =======              =======                 ========                    =======              =======           =======        =======         ========          =======


    GAAP expense as a
     percentage of
     revenue                                                                                  13.7%               6.4%               18.7%                   56.7%                     15.1%               15.2%             7.6%         17.0%           60.0%           16.7%

    Non-GAAP expense as
     a percentage of
     revenue                                                                                  13.5%               5.8%               15.0%                   51.6%                     11.8%               15.0%             7.0%         13.7%           55.1%           13.6%


    Reconciliation of non-GAAP subscription margin
    (in thousands, except percentages)


                                           Three Months Ended               Year Ended
                                              December 31,                 December 31,
                                              ------------                 ------------

                                                         2017         2016                      2017 2016
                                                         ----         ----                      ---- ----


    GAAP subscription
     margin                                                   $86,968                   $60,786           $305,164 $213,593

    Stock -based
     compensation                                                 203                       149                658      512

    Amortization of
     acquired intangible
     assets                                                        50                        13                 96       57
                                                                  ---                       ---                ---      ---

    Non-GAAP
     subscription margin                                      $87,221                   $60,948           $305,918 $214,162
                                                              =======                   =======           ======== ========


    GAAP subscription
     margin percentage                                          85.5%                    83.9%             85.5%   83.8%

    Non-GAAP
     subscription margin
     percentage                                                 85.8%                    84.2%             85.8%   84.1%


    Reconciliation of free cash flow

    (in thousands)


                                     Three Months Ended          Year Ended
                                        December 31,            December 31,
                                        ------------            ------------

                                                   2017         2016              2017 2016
                                                   ----         ----              ---- ----


    GAAP net cash and
     cash equivalents
     provided by                                        $13,994                $2,273          $49,614     $19,366
    operating
     activities

    Purchases of
     property and
     equipment                                          (5,187)              (2,439)        (20,276)   (15,789)

    Capitalization of
     software
     development costs                                  (1,765)              (1,576)         (7,071)    (5,749)
                                                         ------                ------           ------      ------

    Free cash flow                                       $7,042              $(1,742)         $22,267    $(2,172)
                                                         ======               =======          =======     =======

Non-GAAP Financial Measures

We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot's non-GAAP operating income (loss), operating margin, subscription margin, expense, expense as a percentage of revenue, net income (loss), and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management's ability to make useful forecasts. Management uses these non-GAAP financial measures for planning purposes, including analysis of the company's performance against prior periods, the preparation of operating budgets and to determine appropriate levels of operating and capital investments. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude share-based compensation, amortization of acquired intangible assets, acquisition related expenses, non-cash interest expense for the amortization of debt discount and debt issuance costs, and the deferred income tax benefit from convertible notes and business combination. We believe investors may want to exclude the effects of these items in order to compare our financial performance with that of other companies and between time periods:


    (a)              Stock-based compensation is a non-
                     cash expense accounted for in
                     accordance with FASB ASC Topic 718.
                     We believe that the exclusion of
                     stock-based compensation expense
                     allows for financial results that
                     are more indicative of our
                     operational performance and provide
                     for a useful comparison of our
                     operating results to prior periods
                     and to our peer companies because
                     stock-based compensation expense
                     varies from period to period and
                     company to company due to such
                     things as differing valuation
                     methodologies and changes in stock
                     price.


    (b)              Expense for the amortization of
                     acquired intangible assets is a
                     non-cash item, and we believe that
                     the exclusion of this amortization
                     expense provides for a useful
                     comparison of our operating results
                     to prior periods and to our peer
                     companies.


    (c)              Acquisition related expenses, such
                     as transaction costs and retention
                     payments, are expenses that are not
                     necessarily reflective of
                     operational performance during a
                     period. We believe that the
                     exclusion of this these expenses
                     provides for a useful comparison of
                     our operating results to prior
                     periods and to our peer companies.


    (d)              In May 2017, the Company issued $400
                     million of convertible notes due in
                     2022 with a coupon interest rate of
                     0.25%. The imputed interest rate of
                     the convertible senior notes was
                     approximately 6.95%. This is a
                     result of the debt discount
                     recorded for the conversion feature
                     that is required to be separately
                     accounted for as equity, and debt
                     issuance costs, which reduce the
                     carrying value of the convertible
                     debt instrument. The debt discount
                     is amortized as interest expense
                     together with the issuance costs of
                     the debt. The expense for the
                     amortization of debt discount and
                     debt issuance costs is a non-cash
                     item, and we believe the exclusion
                     of this interest expense provides
                     for a useful comparison of our
                     operating results to prior periods
                     and to our peer companies.


    (e)              The deferred income tax benefit from
                     the convertible notes issued in May
                     2017 is a non-cash item created by
                     the difference in the carrying
                     amount and tax basis of the
                     convertible notes. This taxable
                     temporary difference resulted in
                     the Company recognizing a $9.4
                     million deferred tax liability
                     which was recorded as an adjustment
                     to additional paid-in capital on
                     the consolidated balance sheet.
                     The creation of the deferred tax
                     liability is recognized as a
                     component of equity and represents
                     a source of future taxable income
                     which supports the realization of a
                     portion of the income tax benefit
                     associated with historical net
                     operating losses.  The deferred
                     income tax benefit from the
                     convertible notes is a non-cash
                     item that is unique to the issuance
                     of the Company's convertible notes,
                     and we believe the exclusion of
                     this deferred tax benefit provides
                     for a useful comparison of our
                     operating results to prior periods
                     and to our peer companies.



                    The deferred income tax benefit from
                     the business combination entered
                     into in September 2017 is a non-
                     cash item created by the difference
                     in the carrying amount and tax
                     basis of the assets and liabilities
                     acquired.  This taxable temporary
                     difference resulted in the Company
                     recognizing a $2.2 million deferred
                     tax liability which was recorded as
                     an adjustment to goodwill on the
                     consolidated balance sheet.  The
                     creation of the deferred tax
                     liability represents a source of
                     future taxable income which
                     supports the realization of a
                     portion of the income tax benefit
                     associated with historical net
                     operating losses.  The deferred
                     income tax benefit from the
                     business combination is a non-cash
                     item that is unique to the business
                     combination, and we believe the
                     exclusion of this deferred tax
                     benefit provides for a useful
                     comparison of our operating results
                     to prior periods and to our peer
                     companies.

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SOURCE HubSpot