Destini Acquires Key U.S. Geo-Location Patents Unlocking Personalization & Measurement for In-Store & Online Purchases
CHICAGO, Feb. 15, 2018 /PRNewswire/ -- Destini, the leading product locator solution for CPG brands across the U.S., has acquired two geo-location-based patents relating to the creation and use of phrases and symbols that link to location-based results. The acquisition, completed in January, will be a key element of Destini's first patent-protected consumer acquisition and media product, which will be beta-released in February to select partners.
"This is an exciting acquisition for Destini, but more so it's a pivotal investment designed to unlock additional ROI for our clients using Destini data and application subscriptions. Our goal has always been to deliver more value and innovate more rapidly than any other solution of our kind," said Destini CEO David Navama.
The new patent acquisitions make Destini the only U.S. technology provider able to facilitate the online or offline linking of phrases or symbols to location-based results in a broad range of environments, including social media posts, online advertising, QR codes on packaging, and offline media.
"We know that today's consumers have shorter attention spans and expect instant gratification when searching for specific products," said Navama. "With these developments, Destini makes it easier than ever for brands to connect shoppers to their products locally and instantly with added fulfillment metrics to measure success in real time."
Learn more about Destini's US and Canada applications and data services at http://www.destini.co.
About Destini
Destini is the leading product locator solution in the United States for the Consumer Packaged Goods (CPG) industry. Founded in 2012 as a spinoff of the LA-based digital marketing agency Reason Media Group, Destini developed the largest centralized product availability database in the United States, connecting data from over 80,000 retail locations and allowing brands to help their customers search for any product flavor or size and locate it at both local brick and mortar and online retailers. Today, Destini offers a variety of data-driven sales and marketing solutions to help brands more effectively connect consumers to products and manage their store-level performance. To learn more about Destini's data-driven sales and marketing applications, please visit www.destini.co or schedule a live demo.
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SOURCE Destini
