Web Design Company, Lounge Lizard, shares the 5 Things that will impact Local SEO in 2018

LONG ISLAND, N.Y., Feb. 21, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

With almost half of all Google searches being local, the focus on Local SEO has never been higher. That not only means you need to utilize proper local SEO optimization, but you also need to be aware of expected trends and changes that will impact not only what your customers will be doing, but also what you should be doing. Today the NY based web design company, Lounge Lizard, shares the 5 things that will impact Local SEO in 2018.

    1. Google is the one-stop-shop. More and more it feels as if Google will
       become the end-all solution for finding things on the internet. They
       currently are leading the charge for a better mobile web and when you
       combine that with their industry leading search engine and very popular
       maps you can see how they will continue to dominate in how people find
       things at the local level. Ensuring that your business is correctly
       reflected by Google could not be more important in regards to your
       ability to be found by new customers.
    2. Content stays King. Every now and again people seem to overlook the value
       of content, but as machines get smarter the value of good content has
       never been higher. When people ask questions they need answers which will
       be found online in relevant, well-written and SEO optimized content that
       provides value to consumers. To excel in relevancy a business will need
       to "be the answer source" for questions in their niche which takes good
       content.
    3. Quality is key for SMBs. For a small business, quality is a component
       that cannot be overlooked. It is next to impossible to beat out some big
       businesses on price; however a focus needs to be placed on providing
       quality interactions at every single point of contact with a customer. An
       amazing level of customer service should allow a local business to be
       successful when providing quality products or services.
    4. Expect less direct-to-website traffic. Google has very specific goals
       which don't always align with how many businesses might like the internet
       to work. Specifically Google does not care if people actually visit your
       website or not. If a searcher just needs to find out business information
       then that can be easily obtained and displayed next to a helpful map.
       With things like Knowledge Panels, local sites are being supplanted. That
       means if you still need to traffic for conversions, you will want to
       start looking at alternatives to generate it.
    5. LSAs become a good investment. Adwords has always been a good method of
       advertising, however as that landscape shifts we expect that Google's
       Local Service Ads to beat out Adwords when it comes to conversions and
       cost on the local level. LSAs put you at the top of Google search pages
       which for certain businesses can be a huge advantage within the local
       market.

Lounge Lizard Long Island Web Design is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard