Sephora Selects Salesforce to Power Digital Shopping Experiences in Europe

Sephora Selects Salesforce to Power Digital Shopping Experiences in Europe

With Salesforce, the retail cosmetics giant will be able to roll out new products and services faster and keep up with fast-changing consumer expectations

Multi-site, multi-language and multicurrency e-commerce capabilities, all managed in Salesforce, will enable Sephora to quickly expand into new countries

SAN FRANCISCO, March 8, 2018 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced that Sephora--a global leader in retail cosmetics--is deploying Salesforce Commerce Cloud and Service Cloud in Europe to accelerate growth and deliver more personalized, intelligent shopping journeys--on any channel and any device.

"Everyone has different beauty and skincare needs, and we want to provide our customers with shopping experiences that are as unique as they are, whether they're shopping in-store or online," said Anne-Veronique Baylac, CDO at Sephora Europe & Middle East. "By advancing our digital strategy with Salesforce, we're putting the right platform in place to continue delivering the groundbreaking and personalized beauty tools our customers want," confirms Pierrette Frey, the retailers' CIO.

With Commerce Cloud, Sephora Europe shoppers will receive unique content, offers and recommendations based on information such as past purchases, skin type, makeup and cosmetic preferences, and geographic regions. And with Service Cloud, Sephora will be able to provide shoppers with more personalized and connected customer service experiences across every channel and touchpoint.

"To meet the expectations of today's shoppers, retailers must deliver customer experiences that are personalized, connected and fast," said Shelley Bransten, SVP, retail industry solutions at Salesforce. "With Commerce Cloud and Service Cloud, Sephora Europe will be able to grow and innovate at the speed of their consumer and build more personal and predictive shopping journeys for every single shopper."

Sephora is now live on Commerce Cloud and Service Cloud in Sweden and Denmark. The company is also planning to roll out the new digital shopping experience all over Europe starting with Portugal, Germany, France and Poland in the coming months.

About Sephora
Sephora is one of the world's most loved beauty communities, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creativity and self-expression. Founded in France by Dominique Mandonnaud in 1970, Sephora's revolutionary concept offers clients a hands-on relationship with an ever-changing array of carefully curated brand partners. At Sephora, whether beauty is an obsession or part of a routine, clients have the opportunity to play with 14,000 products from 200 carefully curated brands, featuring trusted classics, indie darlings, emerging favorites and the critically acclaimed Sephora Collection. Sephora products and services give clients confidence in everything they do, helping them unlock their beauty potential with support from the most professional and imaginative team of product consultants in the beauty industry. Owned by LVMH Moët Hennessy Louis Vuitton, the world's leading luxury goods group, Sephora's excellence, innovation, and entrepreneurial spirit have made it a beauty trailblazer with more than 2,300 locations in 34 countries, online through websites and intuitive mobile apps, providing a diverse range of clients with the perfect omnichannel environment in which to experiment and learn.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

CONTACT: Leslie Grant,

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SOURCE Salesforce