Four Ways to Find Your Pot of Gold in the World of Marketing
Four Ways to Find Your Pot of Gold in the World of Marketing
NEW YORK, March 17, 2018 /PRNewswire-iReach/ -- To assist businesses with their overall marketing strategy, digital marketing agency, fishbat, shares some of the golden rules of marketing--rules that, if followed, lead to success.
Every company will have a slightly different marketing plan. However, all marketing plans share a few core principles. Follow these rules and you'll be on your way to success:
1. Establish a solid foundation. Before beginning any marketing campaign, be sure to have all the necessary elements in place. These include a brand voice, core branded messages, a logo, a website, and a firm grasp of your company's mission and values. Consistency is key. Your marketing will need to align with the foundation you've built.
2. Provide value. Customers want information, products, and services that alleviate their pain points, increase their quality of life, and help them accomplish something. You'll find that you are ultimately more successful with your marketing if you offer value. Limit content that promotes your business to 20% of your total content. That means 80% of the content that you market offers customers the helpful information they crave.
3. Be selective about where you spend your time, effort, and resources. In today's digital age, there are so many ways to market your business. Chances are you don't need to use every platform or strategy available to you. The most successful businesses focus on the type of marketing that works for them. Take the time to find out what marketing strategies work best for your company and streamline your efforts to focus on those.
4. Remember to manage your reputation. Marketing isn't just about the message you put in front of your audience. It's also about how you respond to customer inquiries and comments across the web. Be sure to monitor what's being said about your business online. Proper reputation management is all about controlling how you're perceived. Being known for providing amazing customer service and prompt replies to customer inquiries on social media is excellent marketing in and of itself.
ABOUT FISHBAT
fishbat New York Digital Marketing Agency is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat
