SEO Agency 2 The Top Marketing, Inc Shares Why SEO Is A Cost-Effective Marketing Solution
SEO Agency 2 The Top Marketing, Inc Shares Why SEO Is A Cost-Effective Marketing Solution
Understanding Why SEO Can Return a Higher ROI than Paid Advertising.
BOISE, Idaho, March 22, 2018 /PRNewswire-iReach/ -- Among the biggest challenges modern companies face is creating a presence on the internet that drives sales. Due to the fact that the majority of users turn to big search engines or web portals, such as Google or Amazon, for advice about products, services and organizations, it's important that site pages rank well for a wide range of search queries. Web traffic equals success and SEO can power a firm to success in even some of the most competitive sectors
Advertising Costs
Done right, search engine optimization should be extremely cost-effective compared to other approaches for driving traffic to websites. The temptation to focus on paid advertising via Google Adwords is strong, but ads can get expensive without providing a lot of results and when campaign spending has ended, all traffic stops. SEO supports a long-term marketing approach that provides benefits well beyond the conclusion of a campaign. Ads for products such as insurance can cost more than $50 per click and quickly drain a campaign budget. "It's easy to see why SEO typically comes well before ad buying when companies are trying to reach a targeted market", states Dan ODonnell, Co-Owner of a top ranking SEO agency. "For many businesses it is simply a decision made to build a strong foundation for securing a lasting online footprint in a specific marketplace."
SEO ROI
A solid return on investment is the best sign an SEO campaign is working. By monitoring analytics and web site data a business owner can keep track of campaign success. Data enables a business to rapidly keep up with a changing industry landscape and keep tabs on how certain pages perform with converting visitors into clients or sales. Dollars spent on SEO vs. paid advertising show increasing results with time. Meaning that paying for single clicks over and over rather than paying for SEO that results in recurring traffic for months and years returns a much lower cost per visitor.
Relevant Content
A solid business model entails providing quality products or services to a client or targeted consumer base. Where organic search results return web sites based on relevance and quality content, a paid ad buys top placement. Web users quickly learn that paid ads often return less relevant results and the standards for paid placement are far below those of organic listings. No matter how bad a web site or company is, top placement can be bought. A lot of advertising efforts end up being background noise with little relevance to the consumer. SEO targets specific users based on quality content and a well thought-out approach to providing quality to both site visitors and to search engines.
About 2 TheTop Marketing, Inc.
SEO agency, 2 The Top Marketing, Inc., takes a holistic approach to internet marketing and SEO combining tradition business consulting, the latest online technology advancements, research and analytics with over 10 years of experience servicing clients in the internet marketplace. With offices in Wolfeboro, NH and Boise, Idaho they offer SEO services and marketing solutions to companies across the United States.
Media Contact: Dan ODonnell, 2 The Top Marketing, Inc., (208) 572-3363, info@2thetopmarketing.com
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SOURCE 2 The Top Marketing, Inc.
