Influencer Marketing Platform, Julius, Deploys Earned Media Value Index to Help Marketers Identify High-Performing Partners
Influencer Marketing Platform, Julius, Deploys Earned Media Value Index to Help Marketers Identify High-Performing Partners
NEW YORK, March 22, 2018 /PRNewswire/ -- Julius, the 100% vetted and curated influencer marketing solution, has expanded their dataset to include Ayzenberg Group's Earned Media Value Index (EMVI). Marketers, media companies, and agencies alike can now quantify the impact of their influencer activations with Julius, gaining actionable insights from impression, engagement, and earned media value analysis of their influencer activations.
The practice of social influencer marketing has exploded in recent years, becoming a staple of modern marketing campaigns. By partnering with powerful influencers with large followings, brands are able to activate audiences who naturally flock to social media for inspiration, guidance and product advice.
"Influencer Marketing is one of the most effective advertising forums if you take a data-driven approach and rely on creative instinct alone," says Bryn Caruso, VP of Julius. "By implementing Ayzenberg's EMV Index, we're providing a common denominator across 9 autonomous, social media platforms so that marketers have an easier time understanding what works for them on a multi-channel level down to an individual post."
Influencer marketing has exploded in recent years, becoming the new staple line item across many digital, content, and experiential marketing programs. Julius' robust data set includes everything from an influencer's social media footprint and audience composition to their brand history work, interests, causes, and affiliations. The data qualitative and quantitative data informs which influencers are most likely to drive the best ROI specific to each marketing initiative.
"Previous behavior is always the strongest indicator of future performance," said Chris Strawser, vice president of strategy and partnerships for Ayzenberg Group. "These influencers are sharing custom content with their audiences to help increase product awareness, drive sales and widen brand visibility through non-paid advertising channels. Without understanding earned media value history, brands are investing blindly."
Julius is now offering the EMV Index at no additional cost to its current and future clients. Brands, marketers and agencies looking to improve how they identify, negotiate and ultimately engage social media influencers are encouraged to schedule a demo by visiting: www.juliusworks.com
About Julius
Julius is the only 100 percent vetted influencer marketing platform providing influencer search, deep discovery and outreach for leading brands and agencies, allowing them to deliver efficiency at scale. As the premier influencer marketing platform, Julius provides marketers with rich influencer data, advanced search capabilities and end-to-end campaign management tools required to organize a successful influencer marketing strategy.
For Julius: Chelsea Bennington
cbennington@juliusworks.com
Direct: 646/480-5314
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SOURCE Julius
